NEW YORK, Aug. 23, 2017 /PRNewswire/ -- The finalists are in for the ninth-annual PM360 Trailblazer Awards. PM360, a leading health-marketing industry trade magazine, will honor the pharmaceutical and medical device industries' most influential innovators. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers, marketing teams, brand managers, and initiatives representing the best the industry has to offer.
"The stature and size of our Trailblazer Awards continues to grow each year," says Anna Stashower, CEO and Publisher of PM360. "And we couldn't be more delighted! Not only did we receive more overall entries than ever before, but companies, in larger numbers than we have ever seen, entered this year's awards also. So as the competition becomes tougher and tighter, we can't thank our judges enough for choosing the most deserving entries as finalists."
The award finalists are selected by the PM360 Editorial Advisory Board, which is comprised of some of the most forward-thinking leaders in their respective fields.
To reach the finalist phase, companies must show achievement in various areas including innovation, talent development, and social responsibility. Meanwhile, Brand Champions and Marketers of the Year are judged on their leadership, skill, dedication, impact, and effectiveness of their work. The Marketing Teams are assessed by the quality of their work together and the results they were able to deliver. And the Initiative entries are evaluated on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.
Finalists are acknowledged and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on Thursday, September 14, 2017. Each year, the Trailblazer Awards Gala attracts more attendees from the pharmaceutical industry than any other industry event. Profiles of all of the night's winners will appear in PM360's October issue.
Emmy Award-winning actress and comedian Judy Gold will serve as the emcee for the event. Judy Gold has written and starred in two critically acclaimed, long-running Off-Broadway hit shows: The Judy Show – My Life As A Sitcom, (New York Times critic's pick) and 25 Questions for a Jewish Mother, which won the 2007 GLAAD award for Outstanding New York Theater. Judy has also appeared as a guest star on several popular TV shows including "Louie," "30 Rock," "2 Broke Girls," "The Big C" and "Sex & The City."
Additionally, PM360 is honored to announce that Margaret G. McGlynn, former President, Merck Vaccines, and currently Board Director at Vertex Pharmaceuticals, Amicus Therapeutics, Orphan Technologies and Air Products; and President, HCU Network America, will be the recipient of the prestigious Trailblazer Lifetime Achievement Award.
Margaret G. McGlynn, former President, Merck Vaccines, and currently Board Director at Vertex Pharmaceuticals, Amicus Therapeutics, Orphan Technologies and Air Products; and President, HCU Network America
PM360's 2017 TRAILBLAZER BRAND CHAMPION AWARD WINNERS
Cardiology: Robert Burke, Product Director, XARELTO, Janssen Pharmaceuticals
Central Nervous System:Samantha Hack, Director, Neurology Marketing, Sunovion Pharmaceuticals, Inc.
Dermatology: Rhonda Peebles, Executive Director, Marketing, Head of Dermatology and Tiffany Crawford, Associate Director, Professional Promotion, Dermatology Marketing of Novartis Pharmaceutical Corporation
Diabetes/Metabolic Disorders: David Lewis, Vice President of Marketing, Valeritas, Inc.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal's targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the "360" in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.