NEW YORK, Jan. 18, 2018 /PRNewswire/ -- PM360, a leading health-marketing industry trade magazine, announced the winners of their annual Pharma Choice Awards, which recognize the best healthcare creative campaigns and initiatives in 13 categories: App, Consumer Website, DTC/DTP, Multichannel, Philanthropic, Professional Print Campaign, Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video. The 39 winners are featured in the January 2018 issue of PM360. And can be viewed online at www.pm360online.com/2017-pm360-pharma-choice-award-winners.
The PM360 Pharma Choice Awards, now in its ninth year, are the only industry awards that recognize outstanding achievement and creativity in healthcare marketing by allowing the industry as a whole to choose the winners. All submissions are placed online where anyone in the industry can vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. More than 7,000 votes total were cast to decide this year's winners.
"The best way to determine the most imaginative life sciences marketing campaigns from the past year is by letting every single one of the people who worked on these campaigns have a say in who wins," says Anna Stashower, CEO and Publisher of PM360. "In the end, talent will recognize talent, and the winners end up with more than just a trophy—they get the respect of their peers."
A Gold, Silver, and Bronze award is given to the top three vote-getters in each of the 13 distinct categories. Additionally, the overall top three vote-getters receive special recognition by appearing on the cover of the January 2018 issue. This year the top honors went to Sunovion Pharmaceuticals' "LATUDA Patient Builder IVA" App done with AbelsonTaylor; Takeda Pharmaceuticals and Lundbeck USA's "Lighter Blue" Social Media campaign done with Klick Health and McCann HumanCare; and Avanir Pharmaceuticals' "GenWhy" DTC/DTP campaign done with precisioneffect.
VARIETY (CONFERENCE MARKETING) SILVER: "A Booth Experience to Remember" for Shire Mydayis. Agency: Intouch Solutions
VARIETY (ARTIFICIAL INTELLIGENCE) BRONZE: "mBC | With Watson" for Pfizer Oncology. Agency: ghg | greyhealth group
VIDEO GOLD: "An Original Take on ADHD in Children and Teens" for Shire. Agency: Intouch Solutions
VIDEO SILVER: "Biopharmaceutical Mixed Media VR Manufacturing Tour" for Boehringer Ingelheim. Agency: Confideo Labs
VIDEO BRONZE: "Birthday Party" for Pfizer. Agency: ghg | greyhealth group
About PM360 PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal's targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the "360" in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.