NEW YORK, Sept. 24, 2021 /PRNewswire/ -- PM360, a leading life sciences marketing industry trade publication, announced the winners of their 13th annual Trailblazer Awards during a virtual event on Thursday, September 23, 2021. The awards recognize outstanding companies, marketers, brand managers, and cutting-edge initiatives within the pharmaceutical, biotech, medical device, and diagnostics industries. In total, 67 winners were named across eight overall categories: Companies of the Year, Marketer of the Year, Marketing Team of the Year, Vanguard Award, Imagination Award, Lifetime Achievement, Brand Champions, and Initiatives.
"When the world was in need of hope as we witnessed the toll of a global pandemic, our industry delivered more than that—it delivered solutions," says Anna Stashower, CEO and Publisher of PM360. "This year's winners prove that even when circumstances are at their worst, our industry is capable of achieving extraordinary things. While this certainly includes their work to directly address COVID, the achievements being recognized cover a wide range of therapeutic areas, communication initiatives, and support programs that ensured doctors, patients, and caregivers had what they needed, no matter the obstacles."
All of the winners were celebrated at a virtual party that also featured a Best Half-Dressed Contest, a dance party, and the comedic stylings of the night's emcee, Judy Gold, who is an Emmy-award winning actress, comedian, and writer.
Each of the winners were judged and selected by the PM360 Editorial Advisory Board, a cross section of experts from across the industry. The judges are asked to evaluate the following criteria for each category: Company of Year (innovation, talent development, and social responsibility); Brand Champions (innovation, leadership, communication, analytical, and organizational skills); Initiatives (content, format, success in reaching targeted audience, and overall quality); Marketer of the Year (the individual who best exemplifies the most insightful, forward-thinking, and transformative marketing ideas, and actions in the industry); Marketing Team (the team who best exemplifies those same qualities); Vanguard Award (an industry pioneer who developed a new service, strategy, product, or technology that had the most impact on the industry); Imagination Award (an industry leader who demonstrated the courage to stand apart from the conventional industry norms by imagining and then realizing a radical idea); and Lifetime Achievement (an industry veteran who has transformed the business through leadership, wide-ranging influence, and original contributions.)
This year's Lifetime Achievement Award Winner was Ed Wise, Chief Executive Officer, Omnicom Health Group. As a creative leader at CDM early in his career, Wise authored many award-winning campaigns for Pfizer brands including Zithromax and Diflucan, and he penned the now-famous Bob Dole "Courage" commercial for the launch of Viagra. Wise later became President and then CEO of the CDM Group, but in 2016 his role expanded significantly as he led the formation of Omnicom Health Group (OHG), the global collective of dedicated healthcare communications companies within Omnicom. OHG has grown into one of the largest healthcare communications groups in the world, serving over 100 life sciences clients through 14 agencies.
"For nearly 40 years, Ed has left his mark on our industry through both iconic campaigns and a leadership model that has changed how agencies today operate," says Anna Stashower, CEO and Publisher of PM360. "More recently, the formation of OHG fulfilled his vision of an 'independent-minded network, brilliantly connected.' As the leader of one of the largest healthcare communications groups in the world, Ed continues to transform the industry through revolutionary strategies and offerings that provide better ways for clients to connect with all healthcare stakeholders."
Some of the other big winners include Moderna as this year's Pharmaceutical/Biotech Company of the Year, while Zimmer Biomet was named the Medical Device/Diagnostics Company of the Year and Novavax took home Specialty Pharma Company of the Year. Additionally, Calcium was named the Advertising Agency of the Year for the third consecutive year and DeepIntent was given the honor of Supplier/Vendor of the Year.
PM360 will publish profiles of this year's Trailblazer winners in its October issue and on its website.
This year's PM360 Trailblazer winners include:
LIFETIME ACHIEVEMENT AWARD RECIPIENT Ed Wise, Chief Executive Officer, Omnicom Health Group
IMAGINATION AWARD Dave Guiga, Head of Respiratory & Immunology Portfolio Acceleration, AstraZeneca
VANGUARD AWARD Joe George, Director, Marketing Technology COE, AbbVie
MARKETER OF THE YEAR Zoe Cohen, Vice President of Product Marketing, Doximity, Inc.
MARKETING TEAM OF THE YEAR SILVER WINNER ORLADEYO Brand Team, BioCryst Pharmaceuticals
MARKETING TEAM OF THE YEAR GOLD WINNER ENSPRYNG Launch Team, Genentech and Agency Partners: Intouch Group, VMLY&R, Heartbeat, and CMI
COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH Moderna
COMPANY OF THE YEAR: MEDICAL DEVICE/DIAGNOSTICS Zimmer Biomet
COMPANY OF THE YEAR: SPECIALTY PHARMA/BIOTECH Novavax
COMPANY OF THE YEAR: ADVERTISING AGENCY Calcium
COMPANY OF THE YEAR: SUPPLIER/VENDOR DeepIntent
BRAND CHAMPION AWARD WINNERS
Autoimmune: Larry McNally, Associate Director, Immunology Marketing, Mallinckrodt Pharmaceuticals
Cardiology: Patrick L Sutton, Executive Director, Patient & Specialty Services, Cardio-Renal-Metabolic, Novartis Pharmaceuticals Corporation
Central Nervous System: Paul Lowman, Director of Marketing, Neurodegeneration/Multiple Sclerosis, Janssen Pharmaceutical Companies of Johnson & Johnson
Dermatology: PJ Cadman, Marketing Lead Dermatology, UCB Pharmaceuticals
Diabetes/Metabolic Disorders: Kevin Conway, Director, U.S. Metabolics Marketing, Alexion Pharmaceuticals
Diversity/Multicultural: Angela Guh, Senior Marketing Manager, U.S. Oncology, Amgen
CO-PROMOTE OR PARTNERSHIP INITIATIVE SILVER WINNER "Real Chemistry Partners with the Ad Council and COVID Collaborative to Engage Healthcare Providers and Boost COVID-19 Vaccine Confidence" (The Ad Council, Real Chemistry)
CO-PROMOTE OR PARTNERSHIP INITIATIVE GOLD WINNER REXULTI Customer Driven Non-Personal Promotion (Otsuka, Lundbeck, The Bloc)
DATA/ANALYTICS INITIATIVE SILVER WINNER MG United (argenx, closerlook)
DATA/ANALYTICS INITIATIVE GOLD WINNER ACTICS by EVERSANA (EVERSANA)
DIRECT-TO-CONSUMER CAMPAIGN SILVER WINNER "Storied Eyes" Campaign (Horizon Therapeutics, Area 23, An IPG Health Company)
DIRECT-TO-CONSUMER CAMPAIGN GOLD WINNER Enbrel (Amgen, Arnold Worldwide)
HCP EDUCATION SILVER WINNER Elevating the Standard of Cardiovascular Care for Women (Amarin Pharma Inc, Healthcare Consultancy Group)
HCP EDUCATION GOLD WINNER U.S. and Global CV Augmented Reality Strategies, Honest Abe, Dr Rose, and Chen (Boehringer Ingelheim, Confideo Labs)
INTERACTIVE MARKETING PROGRAM SILVER WINNER Acthar Town (Mallinckrodt Pharmaceuticals, Patients & Purpose)
INTERACTIVE MARKETING PROGRAM GOLD WINNER VELYS Robotic-Assisted Solution (DePuy Synthes, the Orthopaedics Company of Johnson & Johnson, Elevate Healthcare, Plexus Productions, Brawl Agency, FleishmanHillard)
VIDEO/TV CAMPAIGN SILVER WINNER Fostering Meaningful HCP Engagements Through Videos: WAKIX HCP Video Series (Harmony Biosciences, Synchrony Healthcare Communications, Blue Visual Effects, BTK Communications Group)
VIDEO/TV CAMPAIGN GOLD WINNER Wake Up & RYBELSUS® Launch Campaign (Novo Nordisk, CultHealth)
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