'Poker Pro' Named Official Magazine of the paddypowerpoker.com Irish Open

Jan 13, 2010, 11:09 ET from Poker Pro Europe

DELRAY BEACH, Florida, January 13 /PRNewswire/ --

- Industry-Leading Magazine Teams Up With Europe's Oldest Poker Tournament

Poker Pro Europe has been named the official magazine of this year's paddypowerpoker.com Irish Open in Dublin and plans a huge presence at the April event, one of the most anticipated poker tournaments on the yearly schedule.

The paddypowerpoker.com Irish Open is Europe's longest-running major tournament and Poker Pro Europe (pokerproeurope.co.uk ) is the acknowledged leader in poker publishing, so the match looks like a winner.

"With Poker Pro Europe's ability to drive traffic to major events, both online and live, we expect that the Open will be special in 2010," said John "Johnny Quads" Wenzel, PP Europe editor-in-chief. "This is a match made in heaven and it is going to be huge!"

The big event is sponsored by paddypowerpoker.com and will be held at the Burlington Hotel on 2-5 April. In addition to the EUR3,200+EUR300 main event, there will be a super satellite on 1 April, a pot-limit Omaha championship on 3-4 April, a ladies' event, a EUR1,500 no-limit hold'em freezeout and a scalps event; something for everyone.

The partnership gives the magazine exclusive rights to distribute magazines at the event and exclusive coverage of the festival. In addition, the new paddypowerpoker.com Irish Open champion will be the magazine's cover story in the month following the festival.

Poker Pro Europe plans to print thousands of extra copies exclusively for the paddypowerpoker.com Irish Open and the magazine's promotional models will ensure that everyone at the venue gets a copy. The magazine's display at the Burlington is expected to be "autograph central" and the event will be actively promoted on pokerproeurope.co.uk.

"The paddypowerpoker.com Irish Open is known for good times, fun poker and big money. Last year's prize pool was more than EUR2 million," Wenzel said. "All that and the fun of Dublin too. We can't wait to be a part of it this year."

Poker Pro Media, parent company of Poker Pro Europe, Online Poker Pro, Poker Pro Canada and Poker Pro magazines, was established in 2004 and now has seven titles worldwide that every month bring readers up to speed on the major happenings in the poker world. As an industry leader, the Poker Pro Media family of publications provides readers with an entertaining and informative mix of poker-related news, profiles, event reports and strategies. Online Poker Pro features the world's largest tournament schedule. Visit Poker Pro Europe at PokerProEurope.co.uk.

For advertising inquiries, please contact Gary Softin at gsoftin@pokerpromedia.com.

Brendan Murray, Poker Media Consulting, +353-863057469

SOURCE Poker Pro Europe