Polar Partners with 'Shedding for the Wedding' Trainer and NGR™ President and CEO Jennifer Cohen

LAKE SUCCESS, N.Y., March 23, 2011 /PRNewswire/ -- Polar (www.polarusa.com), the leader in heart rate monitoring and fitness assessment technology, today announced a partnership with celebrity fitness trainer and health authority Jennifer Cohen.  Polar selected Cohen, president and CEO of NGR™ / No Gym Required™ and trainer on "Shedding for the Wedding," a new show on the CW network, as a spokesperson to help raise awareness around smart and effective training through the use of heart rate.  

Cohen is recognized for her savvy, straight-talking approach and belief in a clean living lifestyle that forgoes the fads and focuses on long-term, sustainable results.  Her training methodology and belief in heart rate training makes her the ideal voice for the Polar brand.  She has appeared in a multitude of media outlets including The Today Show, Good Morning America, Glamour, Seventeen, Women's Health, Wall Street Journal, Los Angeles Times and more.

"We are thrilled to be working with such a high-spirited and knowledgeable trainer, who wholeheartedly believes in the benefits of heart rate training and Polar," said Jeff Padovan, president of Polar USA.  "There are great synergies between Polar's brand and Jennifer Cohen's approach to training, which makes her an ideal choice for us as a spokesperson."

"I am honored to have been selected by Polar USA to help educate the public about the benefits of heart rate training," said Jennifer Cohen.  "Polar products accurately track calorie burn, exercise intensity, average and max heart rate, duration of exercise, progress and much more.  I have seen first-hand how Polar keeps people motivated and helps them accomplish the ultimate goal of losing weight, keeping healthy and staying active."

For more information on the partnership, please visit Polar USA's and Jennifer Cohen's Facebook and Twitter pages here (http://www.facebook.com/PolarUSA, http://twitter.com/ChrisPolarUSA) and here (http://www.facebook.com/pages/Jennifer-Cohen/186106451399423, http://twitter.com/NGRfit), respectively.  

About Polar

Headquartered in Lake Success, NY, Polar USA is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977.  Polar now operates internationally in more than 80 countries. Polar heart rate and fitness assessment technology delivers unparalleled insight into the human body from valuable training guidance and feedback, to enabling individuals to improve their fitness level and sports performance. Polar technology is key to the success of leading fitness facilities, athletic teams, corporate wellness facilities, health insurance providers and thousands of physical education programs around the world. Today, Polar training computers are the number one choice among consumers worldwide. For more information, visit www.polarusa.com.

About Jennifer Cohen

Author, entrepreneur, fitness and health expert received her Bachelor's degree in Psychology at the University of Manitoba and a Master's in Sport Marketing from George Brown College in Toronto, Ontario, Canada.  Ms. Cohen's bestselling book, No Gym Required – Release Your Inner Rock Star (2009) is a no-nonsense fitness and health reference that serves as an overall healthy lifestyle guide. As one commentator put it, the book is Fitness for Dummies meets Eat Clean Diet.  Ms. Cohen is the President and CEO of NGR – No Gym Required  – a fitness brand that offers products and services focused on her "anytime, anywhere, no excuses" health and fitness philosophy. The company's top product is a wellness toning shoe.  Ms. Cohen's many accomplishments include being global spokesperson for world class brands including LaSenza Spirit, Muscle Milk, Good Feet and Polar Heart Rate Monitors.  She has developed and managed fitness programs for leading fitness clubs such as Toronto's Yorkville Club and works with celebrities and top brass of corporations like BMG and Universal.  Ms. Cohen is also starring as a fitness trainer on a CW network TV program, Shedding for the Wedding.  Produced by the creators of The Biggest Loser and Pimp My Ride, the new show will feature ten overweight, engaged couples living together and competing for the wedding of their dreams over a three-month period.

SOURCE Polar