Jun 18, 2015, 09:00 ET
DALLAS, June 18, 2015 /PRNewswire/ -- The 1970s mantra, "If it's yellow, let it mellow" is being evolved to make a greater impact by way of Poo~Pourri's #DontRushTheFlush campaign. The company is using its cheeky humor to encourage households to refrain from flushing after going No. 1 and instead, rely on the before-you-go toilet spray to eliminate the odors that build up when too much yellow is left to mellow in the bowl.
With California enduring the worst drought on record, Gov. Jerry Brown is urging all residents to cut water usage by 20 percent.
California isn't the only state with a water supply crisis either – forty state water managers expect water shortages to occur in their states over the next ten years, according to the U.S. Government Accountability Office.
For these reasons and more, Poo~Pourri is dedicated to supporting and providing solutions for water conservation. The company has created #DontRushTheFlush video to show how individuals can use the food grade, environmentally safe and non-toxic product at home to help save water.
"As an eco-friendly product that resides in the bathroom, we're passionate about demonstrating how Poo~Pourri provides an easy solution to help save water," said Poo~Pourri creator and CEO, Suzy Batiz. "People always want to help during a crisis, but often don't know where to start. By simply following the act of spritz, pee and let it be the each of us could save up to 42 gallons a day."
To learn more about the #DontRushTheFlush challenge, visit www.DontRushTheFlush.com for more information.
Since 2007, Poo~Pourri Before-You-Go Toilet Spray has been stopping bathroom odor before it begins so you can leave the bathroom smelling better than you found it. Poo~Pourri's environmentally safe, aromatherapy based, food-grade formula is free of alcohol, aerosol, parabens, phthalates, formaldehyde and synthetic fragrance. With over 125 million combined YouTube views and over 10 million bottles sold, Poo~Pourri has become a pop culture sensation and start-up success. To learn more and find where to buy, visit www.poopourri.com.
Video - https://youtu.be/3YieqAxS0Q8
Logo - http://photos.prnewswire.com/prnh/20150618/224015LOGO
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