Poo~Pourri Launches New Production Company, First Three Videos Go Viral
First Video in Trilogy Hits more than Thirteen Million Views on YouTube & Facebook
DALLAS, Nov. 2, 2016 /PRNewswire/ -- DALLAS, Texas (November 2, 2016) – Poo~Pourri debuts three videos from its new production company, Number Two Productions. The interactive videos allow viewers to decide how and when to go "No. 2" during high-stakes bathroom situations - a romantic date,a business presentation, or a crowded dinner party. The first video of this series How To Poop at a Party has already hit more than thirteen million views & 70,000 shares on YouTube & Facebook.
Nicole Story, Poo~Pourri's VP of Creative, leads Number Two Productions as writer and director, joining the small percentage of U.S. women, 11 percent, in the role of creative director. Taking over all aspects of video production is a natural evolution for Story—especially considering her involvement in every one of Poo~Pourri's viral videos since the launch of Girls Don't Poop in 2013.
"The key to creating viral videos is using-content that's based on universal human truths. People from all walks of life can relate to that vulnerable feeling that comes from going to the bathroom in public places," says Nicole Story, Writer/Director. "The incredibly positive online response to these videos is a testament to our creative team at Number Two productions and the cast and crew. I am proud to bring this material to life the first time out of the chute as a director."
Following the Red-Bull & Dollar Shave Club model, Number Two Productions will focus on content creation for the Poo~Pourri brand. The newly formed team has already been approached by other brands asking for conversion content videos. Beginning in 2017, No. 2 plans to launch 8-10 videos per year for their own brand while selectivity working with clients who fit the No. 2 philosophy.
"We've seen an amazing response in sales and brand recognition through our YouTube videos. So it makes sense for us to grow and expand our content abilities with an in-house video team—to move faster and have more control over the creative product. We're really doing this to explore and expand our company's genius for brand building, and Nicole is the perfect person to lead that effort." —Suzy Batiz, CEO of Poo~Pourri.
ABOUT
Since 2007, Poo~Pourri Before-You-Go Toilet Spray has been stopping bathroom odor before it begins so you can leave the bathroom smelling better than you found it. With over 200 million combined YouTube views and over 20 million bottles sold, Poo~Pourri has become a pop culture sensation and start-up success. Poo~Pourri is sold in over 9,000 retail locations nationwide including CVS, Bed Bath & Beyond, Ulta, QVC and Amazon.com. Poo~Pourri earned the Good Housekeeping Seal of Approval in 2013 and an Edison award in 2014. The company was also ranked on Inc.'s 5000 Fastest Growing Companies. To learn more, visit www.poopourri.com.
Contact:
Will Clarke | 972.818.8200
Rebekah Riley| 972.818.8200
Madi Roddy| 972.818.8200
Video - https://www.youtube.com/watch?v=fkJy0Z2P_1k
Logo - http://photos.prnewswire.com/prnh/20161004/415022LOGO
SOURCE Poo~Pourri
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