NEW YORK, Aug. 30, 2012 /PRNewswire/ -- Popcorn, Indiana®, recognized as the innovator in popcorn snacks, has partnered with Universal Pictures to promote the Movies On Demand, Blu-ray, DVD and Digital Download release of Battleship. Promotional elements include a joint television spot running on national cable networks and with participating cable, satellite and telco providers. A microsite, www.munchbetter.net, offers a one year's supply of Popcorn, Indiana snacks to the winner of the Munch Better™ sweepstakes. Popcorn, Indiana will feature the promotion nationwide on-pack, at www.popcornindiana.com as well as across social media channels.
"We are very excited about this opportunity to make movie night Munch Better™ with a blockbuster film like Battleship and the perfect at-home movie snack in Popcorn, Indiana," states Hitesh R. Hajarnavis, President & CEO of Popcorn, Indiana. The partnership will run from the on-demand release date of August 28 through October 15.
The battle for Earth begins at sea in this epic action-adventure starring Taylor Kitsch, Rihanna, Alexander Skarsgard, Brooklyn Decker and Liam Neeson. An international naval coalition becomes the world's last hope for survival as they engage a hostile alien force of unimaginable strength. Ripping across sea, sky and land, Battleship is packed with special effects and is "a rousing and engaging action movie." (Lisa Schwarzbaum, Entertainment Weekly)
About Popcorn, Indiana
Popcorn, Indiana's classic, handcrafted popcorn and award-winning Kettlecorn have reinvented the category by using 100% natural ingredients and outrageously delicious flavors. The brand drove 84% of the growth in the ready-to-eat popcorn category in 2011 and is the largest independent popcorn snack company in the USA. Our products are certified gluten-free by the GFCO, made from non-GMO corn, and contain whole grains. With chip'ins Popcorn Chips, we took the chip category by storm with a low calorie, low fat, all-natural, super-delicious, air-popped snack in an easy-to-handle chip. Popcorn, Indiana snacks are available at leading retailers nationwide, including Walmart, Walgreens, Whole Foods, Safeway, and Kroger. Please visit us at www.popcornindiana.com.