Popcorn, Indiana Premieres a 'Munch Better™' Contest

NEW YORK, Nov. 9, 2010 /PRNewswire/ -- Calling all munchers!  If you can create a "MUNCH BETTER" viral video, you may be eligible to win a trip to New York City to watch the "The Celebrity Apprentice" live finale in May 2011, and also take home a year's supply of Popcorn, Indiana products!

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Popcorn, Indiana, makers of the most satisfying, authentic Kettlecorn in America, was featured on a recent episode of Season 10 of NBC's "The Apprentice" as the main focus of a unique task to create a viral video "stunt."  Contestants on the show were asked to create a viral video about the health benefits, delicious taste, and all-around fun that comes along with eating Popcorn, Indiana.  Now the company is taking it one step further -- hosting a contest for YOU, the consumer.  Can you do "MUNCH BETTER" than the contestants on "The Apprentice"?

"We loved the videos created by the teams on The Apprentice," said Hitesh Hajarnavis, CEO of Popcorn, Indiana, who also appeared on the episode.  "We are excited to see what consumers can create on their own, without the pressure of the boardroom; so have at it, snackers – make some video magic happen, vote for your favorite videos,  and we look forward to seeing someone at The Celebrity Apprentice Finale soon!"

Click below to view recently posted videos (especially the "chin" video) and to upload your own videos to enter the contest.  Don't worry, you can't get fired!

http://www.munchbettercontest.com / http://www.youtube.com/munchbettercontest

PRIZES:  One lucky winner will receive a trip to "The Celebrity Apprentice" finale in New York city in May 2011, as well as a year's supply of delicious Popcorn, Indiana products!  Three runners up will also receive a year's supply of Popcorn, Indiana products.

OFFICIAL RULES:  The "Munch Better" Contest is open to permanent, legal residents of the fifty (50) United States who are at least eighteen (18) years old and of the legal age of majority in their state of residence, but void where prohibited.  Please see the Official Rules and requirements for participation in the Munch Better Contest, as well as eligibility requirements for winning prizes, at http://www.munchbettercontest.com.  This press release is qualified in its entirety by the Official Rules.  In the event of any conflict between this press release and the Official Rules, the Official Rules shall control.

About Popcorn, Indiana: 

Popcorn, Indiana cooks up the perfect gourmet snack, one that spans the taste spectrum: it's crispy, crunchy, salty and sweet, comforting and familiar. It's popcorn's redemption – a new take on a familiar classic. And it does it the old-fashioned way – the 100% natural ingredients are lovingly hand-crafted. Popcorn, Indiana products offer freshness and flavor that can't be duplicated in the microwave oven, and contain zero trans fat.  They are gluten-free, made from non-GMO corn, and contain whole grains.

Popcorn, Indiana is sold in over 50,000 doors throughout the US, including grocery stores, supermarkets, convenience stores, drug stores and a host of other outlets.  The brand is currently available at select Bed Bath & Beyond, BJ's, Costco, CVS, Duane Reade, Rite Aid, Sam's Club, Target, Walgreens, Wal-Mart, and Whole Foods locations. Please visit us at www.popcornindiana.com.

NBC Universal, Inc., Reilly Worldwide, Inc., JMBP, Inc. and Trump Productions, LLC are not sponsors of the Contest, and are not administering or affiliated with the Contest in any way.  The Apprentice © 2010 JMBP, Inc.  All rights reserved.  THE APPRENTICE, YOU'RE FIRED, YOU'RE HIRED, and all related logos and slogans are trademarks of JMBP, Inc.  All rights reserved.

SOURCE Popcorn, Indiana