Popilush to Open First Brick-and-Mortar Store in Las Vegas

Viral Shapewear Apparel Brand Expands into Physical Retail with 3,000 Sq. Ft. Flagship

NEW YORK, Aug. 1, 2025 /PRNewswire/ -- Popilush, the trailblazing, award-winning shapewear fashion brand, is proud to announce another major milestone: the opening of its first physical retail location. The Popilush Las Vegas flagship will celebrate its grand opening on August 2 at Las Vegas North Premium Outlets (875 S. Grand Central Pkwy, Las Vegas, NV 89106). The store will be open Monday through Saturday from 10 a.m. to 8 p.m. PT and Sunday from 10 a.m. to 7 p.m. PT.

The new 3,000-square-foot space brings the full Popilush collection to life for the first time in an in-person setting, offering customers a chance to explore the brand's complete range of size-inclusive, built-in shapewear styles, from viral dresses and bodysuits to elevated everyday essentials.

"Opening our first store is an exciting new chapter in our journey," said Eve DeMartine, CEO and founder of Popilush. "Las Vegas felt like the perfect fit, vibrant, bold, and confident, just like our community. We're thrilled to create a space where customers can experience the brand in real life, try on our best-sellers, and feel the Popilush difference firsthand."

To mark the grand opening, Popilush will offer up to 50% off select items and exclusive in-store activities August 2-11, including:

• Tiered Discounts:
  • 10% off any purchase
  • 15% off when buying 2 pieces
  • 20% off when buying 3 pieces
  • 25% off when buying 4 pieces or more
• Bonus Gift for Orders Over $300:
  • Customers who spend over $300 will receive a special gift with their purchase.

Founded just three years ago, Popilush has quickly become a leader in the shapewear apparel space, celebrated for its innovative fusion of fashion and functionality. The Las Vegas store opening follows a period of explosive growth, fueled by viral social media posts, a cult-like customer following, and high-profile award recognition.

As Popilush continues to expand its footprint across digital, retail, and wholesale channels, the brand remains committed to its mission of empowering women through thoughtfully designed, confidence-boosting apparel. With a full pipeline of new launches and category expansion planned throughout 2025, the brand continues to blur the lines between shapewear and fashion, offering smart, stylish solutions for the modern woman.

For a behind-the-scenes look at the new location, new product offerings and store promotions, follow the store on Instagram and TikTok @popilush_lasvegas. To learn more about Popilush and discover their products, please visit www.popilush.com, or follow the Popilush community on Instagram and TikTok @popilush.

About Popilush
Popilush is an innovative, multifunctional lifestyle and shapewear apparel brand that seamlessly combines fashion and functionality, offering stylish clothing with built-in shapewear for comfort and convenience. Founded by CEO Eve DeMartine, a 2025 Inc. Female Founders 500 honoree, Popilush streamlines wardrobe choices for confident, on-the-go women offering a diverse range of apparel, including dresses, bodysuits, activewear, intimates, and workwear. Committed to body positivity and self-love, the brand's slogan, "It all starts inside," reflects its mission to enhance rather than change, ensuring every woman feels beautiful from the inside out. With high-quality, affordable contemporary designs that sculpt and support, Popilush allows every woman to express her individuality with ease and grace. To learn more about Popilush and discover their products, please visit www.popilush.com, or engage with the Popilush community on Instagram & TikTok @popilush.

SOURCE Popilush