Poppir, Inc. to open first co-retailing store April 25th, 2019
Poppir, Inc. partners with MRP Realty to launch Poppir Place™, 1501 M Street NW D.C.'s first co-retailing space designed with on-demand access for digitally native brands
Poppir, Inc. partners with MRP Realty to launch Poppir Place™, 1501 M Street NW D.C.'s first co-retailing space designed with on-demand access for digitally native brands
WASHINGTON, April 11, 2019 /PRNewswire/ -- Poppir launches Poppir Place™, a new concept in a sharing economy that will energize consumers with a continuous variety of retail shops. Anchored by Hawaiian brand Maikai Coffee, Poppir Place™ will host daily pop-up shops - opening April 25th in the Midtown neighborhood of Washington DC - one block from the Dupont and Logan Circle neighborhoods.
Derek Nickerson, CEO, Poppir, Inc. says, "Online brands have created new ways to shop, but ultimately having an offline presence continues to drive brand loyalty. E-brands, both big and small, struggle to define the best store footprint. Subscription brands, who rely on automated and personalized service, struggle to showcase their brands based on the online nature of their industry. Poppir Place™ enables digitally native brands to showcase their products and services in an on-demand pop-up shop environment creating consumer brand moments."
Poppir has partnered with MRP Realty, developers and managers of commercial, residential, mixed-use, and industrial real estate across the Mid-Atlantic region, and credits their forward vision in recognizing the way retail is changing. Poppir and MRP are bringing an exciting consumer experience to M Street that will set the stage for what consumers will expect from the emerging on-demand economy.
"MRP couldn't be more excited to have Poppir as a retail tenant at 1501 M Street, NW," says Allison Johnson, Managing Director of MRP Realty. Johnson also indicates that Poppir is an early partner in the new brand MRP is rolling out this year. "They are a crucial piece of MRP's new services brand, which will be showcased for the first time at this property. They have the vision, creativity, and flexibility to help us re-program the asset."
ABOUT POPPIR
Poppir connects emerging and established companies to short-term commercial rental space. With a steadily growing inventory of diverse properties, Poppir is the premier centralized marketplace for under-utilized real estate and the solution to emerging and established retail brands.
STORE INFORMATION VISIT: www.poppirplace.com
E-BRANDS AND RENTAL OPPORTUNITIES VISIT: www.poppir.com
MRP's REBRANDING EFFORTS, VISIT: www.wearechangingeverything.com
Contact: Derek Nickerson, [email protected], 202-810-2256
SOURCE Poppir
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