Popsicle recreates the nostalgic look of ice pop-stained lips with Popsicle Pouts lip oils

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Jun 17, 2025, 08:30 ET

Popsicle Pouts celebrate the brand's 120th Anniversary by turning summer days into lasting memories with a playful, glossy finish in shades of Orange, Cherry and Grape.

ENGLEWOOD CLIFFS, N.J., June 17, 2025 /PRNewswire/ -- Imagine it's the middle of a long, hot summer day. Sprinklers are on, the pavement is warm beneath your feet and the freezer door swings open for the third time that day. You and your friends each grab a Popsicle ice pop, but it's not just about cooling off. You pick your favorite flavor—Orange, Cherry or Grape—and swipe it across your lips, giggling as the colors stain your smile like pretend lipstick. It wasn't just a treat. It was a memory in the making, one Popsicle-stained lip at a time.

Available in OMG Orange, Cheeky Cherry and Groovy Grape – playful shades inspired by Popsicle ice pops original flavors - these lip oils deliver a sheer, glossy, pop of color that captures the effortless, just-enjoyed-a-Popsicle ice pop look.

Whether you’re rocking the classic ice pop-stained lips or the glossy sheen of Popsicle Pouts, embrace the fun and nostalgia, because imaginative play doesn’t have an age limit.

Popsicle Pouts were designed for daily wear, dress up and memory-making moments. This limited edition drop invites parents and kids alike to embrace the joy of being a kid, one Popsicle-stained lip at a time.

For 120 years, Popsicle has been sparking imaginations and play for kids and adults of all ages. This summer, the brand is celebrating its milestone anniversary with a nostalgic, beauty-inspired twist—Popsicle Pouts. Inspired by the beloved, Popsicle-stained lips of childhood, Popsicle Pouts are a playful new line of lip oils actually meant for staining your lips, putting a fresh spin on those cherished memories with the favorite summer treat. Available in OMG Orange, Cheeky Cherry and Groovy Grape—playful shades inspired by Popsicle ice pops original flavors—these lip oils deliver a sheer, glossy wash of color that captures the effortless, just-enjoyed-a-Popsicle ice pop look.

Play isn't just for kids—it's for everyone. In fact, 91% of parents agree that play is good for their own well-being*, and 64% say it helps them feel more connected to their kids. That's why Popsicle Pouts were designed for daily wear, dress up and memory-making moments. This limited edition drop invites parents and kids alike to embrace the joy of being a kid, wherever they go.

"At Popsicle, we've always been about imaginative play and celebrating the little moments that bring us together," said Bentley King, U.S. Head of Ice Cream Marketing Operations at Unilever. "With Popsicle Pouts, we're now giving that same playful spirit a fun, wearable form. It's a way to relive those carefree summer memories and add a pop of color to everyday moments—because joy and nostalgia don't have an age limit."

Starting today and just in for the first day of summer, fans can get their hands on limited-edition Popsicle Pouts for $5.64—about the price of a box of Popsicle ice pops—while supplies last at PopsiclePouts.com. A limited number will be released each day, so they won't stick around for long. Missed the first drop? Follow @Popsicle on Instagram for updates on future releases.

Every purchase also includes a coupon for a free box of Popsicle ice pops—because nothing beats the real thing! Whether you're rocking the classic ice pop-stained lips or the glossy sheen of Popsicle Pouts, embrace the fun and nostalgia. Find Popsicle ice pops at a retailer near you and let the summer memories begin!

Media Contact:
Tyler Krivich | Edelman
[email protected]

About Popsicle
As a brand invented by an 11-year-old, Popsicle has always created opportunities for kids to play more often and use their imagination, from the vibrant colors and flavors of Popsicle products to the upcycled, back-of-pack craft activities with Popsicle sticks. In the spirit of continued fun, Popsicle created SpongeBob ice pops. These frozen treats are fruit punch and cotton candy flavored. For more information on Popsicle, visit www.popsicle.com, or follow @Popsicle on Facebook, Twitter, and Instagram. For product locator, please visit www.popsicle.com/storelocator.

* Source (https://www.lego.com/en-us/aboutus/news/2018/august/lego-play-well-report?locale=en-us&consent-modal=show&age-gate=grown_up)

SOURCE Popsicle