Position² Adds Industry Veterans to Board to Accelerate AI-Driven Marketing

The appointments come as Position² scales its Services-as-a-Software model. This approach transforms traditional agency engagement by delivering customized, software-powered experiences for each client, backed by deep domain expertise. AI-led automation manages operational execution while Position²'s expert teams concentrate on the high-impact strategic work that drives client growth.

Proven Leadership for AI-First Marketing

Jon Miller brings 25+ years of experience at disruptive marketing technology platforms. As co-founder of Marketo, he helped achieve IPO and category leadership. Previously, Miller served as CMO at Demandbase following the merger with Engagio, where he was founder and CEO. Miller is a recognized thought leader who authored "The Clear and Complete Guide to ABM" and "The Definitive Guide to Marketing Automation."

"Position² represents the next evolution for modern agencies-a move to a 'Services-as-a-Software' model," Miller explained. "This means clients hire the company for driving results and benefit from AI-enhanced capabilities for faster go-to-market, lower costs, and predictable growth. This precision-focused, AI-driven marketing is what the industry needs."

Kumar Ganapathy has founded multiple successful companies over 25 years across telecom, enterprise IT, and AI, including VxTel (acquired by Intel), Virident (acquired by Western Digital), and, through Enterprise Labs (incubator), companies like Akridata (Visual AI), Ampool (acquired by HPE), and Kinara (Edge AI silicon). As Managing Partner of 3iPartners, he has invested in over 50 tech startups.

"AI-enabled growth marketing requires operational discipline – shorter cycle times, smarter budget allocation, and continuous experimentation with strong governance," said Ganapathy. "Position²'s focus on reliable outcomes to improve win rates and clarity in every dollar spent aligns perfectly with what clients in AI, SaaS, Cybersecurity, and Healthcare need."

Transforming Marketing Through AI

Position²'s approach redefines marketing by fusing AI-first methodologies with proven expertise to deliver:

• Faster Go-to-Market: Accelerated campaign deployment and optimization
• Continuous Experimentation: Real-time testing across the buyer's journey
• Source to Revenue Connection: Every touchpoint is tied to the revenue

This methodology addresses critical challenges where traditional methods struggle with sluggish GTM, low conversion rates, and unclear ROI attribution.

The company's pioneering AI-enabled model gives clients software-level efficiency with human-level strategic thinking, eliminating the traditional trade-off between cost and quality.

"We've fundamentally reimagined how AI-enabled marketing should operate—with precision, accountability, and unwavering focus on revenue impact," said Rajiv Parikh, CEO of Position². "Our clients expect complete transparency from marketing spend to revenue generation, along with the speed and agility that only AI can provide. With Jon Miller and Kumar Ganapathy joining our board, we're positioned to set entirely new standards for the industry."

About Position²

Position² is a pioneer in AI-led marketing- unifying data, accelerating insight-to-action, and connecting every dollar spent to revenue. We partner with ambitious teams that expect measurable outcomes and enterprise-grade execution.

With over 20 years of experience and a 200+ person global team, Position² has served hundreds of brands across B2B Tech, Computing Devices, Healthcare, and Enterprise markets.

SOURCE Position2