Post® Great Grains® Celebrates Healthy Eating with an Unconventional Resolution

PARSIPPANY, N.J., Dec. 29, 2014 /PRNewswire/ -- Rather than making New Year's resolutions to go on the latest diet, Post Great Grains is asking Americans to adopt a balanced way of eating with a focus on healthy foods in conjunction with the launch of new granola and snack mix products. According to a recent national survey, women have been on an average of nine diets in their lifetimes, yet 78 percent of women believe fad diets are not an effective way to maintain a healthy weight.[1] Great Grains, the brand known for less-processed, wholesome nutrition, is asking women to ditch fad dieting for good in 2015, and pledge to go "Fad-Free" as a New Year's resolution.

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The campaign, launching on January 1, 2015, will include an online pledge available on the brand's Facebook page where Americans can resolve to go Fad-Free in 2015. For every pledge taken, Post will make a donation to the AmpleHarvest.org campaign, a non-profit aimed at diminishing hunger and malnutrition in America through education, empowering growers to share excess fruit, vegetable, and grain harvest with the needy in their communities[2].

The campaign coincides with the launch of new Great Grains – The Bar Undone Granola Snack Mixes and Great Grains Granolas. True to the brand's motto, both new products – the first non-cereal Great Grains offerings – are made with less processed ingredients for more wholesome nutrition in every handful. Each serving of Great Grains Granola Snack Mix has at least 8g of protein and 4g of fiber. One half-cup serving of New Great Grains Granola contains at least 26g of Whole Grains[3].

"At Great Grains, we believe when it comes to healthy eating, the secret is, there is no secret," said Mangala D'Sa, Brand Director for Post Great Grains. "A fad-free diet, complete with wholesome, nutritious foods such as Great Grains cereals, new Great Grains – The Bar Undone Granola Snack Mix and new Great Grains Granolas with real fruit, nuts and seeds, is key to healthy eating."

Rather than trying "this year's diet," visit Facebook.com/GreatGrains to sign the pledge to eat wholesome, delicious foods. In addition for doing something good for you, each pledge taken will translate into a three-dollar donation to the AmpleHarvest.org campaign, thereby helping to provide locally grown food to the hungry in their community[2].

"With more than 50 million of our neighbors living in food insecure homes, we are excited to help provide even more families with wholesome and nutritious food through our partnership with Post Great Grains," said Gary Oppenheimer, Founder and Executive Director of AmpleHarvest.org. "We believe all Americans deserve to have real food on the table each day, and this campaign will help AmpleHarvest.org channel more nutritious and delicious locally grown garden produce to 7,100 food pantries nationwide to help nourish these families."

In new Great Grains – The Bar Undone Granola Snack Mix, ingredients shine in their truest form, free of excess manufacturing generally used to create a granola bar. Available in two delicious varieties – Cranberry, Nuts and Seeds and Dark Chocolate Nut, each serving comes in a portable grab-and-go pouch. Great Grains Granola Snack Mix Cranberry, Nuts & Seeds perfectly pairs nuts and seeds to create a hearty snack for any time of day, and Great Grains Granola Snack Mix Dark Chocolate Nut is made with real dark chocolate chunks, honey roasted peanuts and almonds, making it the perfect blend of sweet and salty.

New Great Grains Granola brings whole grain oats together with real fruit and nuts to make a tasty and nutritious combination you have to see to believe. Verified by the Non-GMO Project, Great Grains Granola is available in two great flavors – Super Nutty and Blueberry Flax. Great Grains Granola Super Nutty has 9 grams of protein per serving and is perfectly seasoned with cardamom, fennel seed and nutmeg. Real blueberries are served up with flaxseeds and oats to pack a nutritious punch of whole grains and natural fiber in Great Grains Granola Blueberry Flax.

For more information, please visit www.greatgrains.com and www.facebook.com/greatgrains.

[1] The Post Fad Diets Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 U.S. women ages 18+, between November 12th and November 19th, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the 500 U.S. women ages 18+.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

[2] One donation per person from December 29, 2014 through February 1, 2015 at 12:00 am EST. Post Holdings will donate a minimum of $15,000 to AmpleHarvest.org, and as much as $25,000 dependent upon the number of pledges taken.

[3] Nutritionists recommend eating three or more servings of whole grain food per day (about 16g whole grain per serving or at least 48g per day).

About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1895. Post's portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats^®, Pebbles™, Great Grains^®, Post^® Shredded Wheat, Post^® Raisin Bran, Grape-Nuts^®, Honeycomb^® and Post Goodness™-To-Go.  Post is dedicated to nourishing goodness, providing consumers with a variety of breakfast choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Foods, visit www.PostFoods.com.

About AmpleHarvest.org, Inc.
AmpleHarvest.org, Inc. is a not-for-profit 501(c)3 organization, which diminishes malnutrition, hunger and food waste in America by educating, encouraging and empowering growers to easily find a nearby food pantry eager to receive the excess garden bounty. For more information on the campaign, visit www.AmpleHarvest.org/press or call AMPLE-6-9880 (267-536-9880).

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SOURCE Post Foods, LLC