Post® Shredded Wheat To Introduce Judo As New Demonstration Sport To Join The National Senior Games

PARSIPPANY, N.J., March 18, 2014 /PRNewswire/ -- Today, Post Shredded Wheat along with the National Senior Games Association (NSGA), the governing organization for the largest multi-sport event in the world for adults over age 50, announced that judo will join the NSGA's roster of demonstration sports. In an effort to encourage people over 50 to pursue new paths toward health and wellness, Post Shredded Wheat challenged the National Senior Games to add a new, more extreme sport to their series of competitions.

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From January 22, 2014 to February 24, 2014, fans across America visited www.PostShreddedWheatGames.com and more than 1,800 voted on what the NSGA's new sport should be in its biennial national competition. Voters chose from five sports – judo, weightlifting, power walking, fencing or soccer - to join the Senior Games and judo came out on top.

"We are thrilled to help bring judo to the Senior Games competitions in an effort to expand NSGA's current offering and help more seniors get active and lead healthier lives," said Mangala D'Sa, Marketing Director for Post Shredded Wheat. "Post Shredded Wheat's original recipe is recommended by 9 out of 10 doctors to help maintain a healthy heart and help reduce the risk of heart disease, and can help keep you fueled not only when participating in Senior Games events, but during every part of your day."

In addition to introducing a new sport, the cereal brand gave away grants to 20 adults over the age of 50 to compete as members of Team Post Shredded Wheat in their local Senior Games competition. More than 560 entries were submitted and winners were selected across the U.S. from San Diego, CA to Raleigh, NC. Through the grant, Post Shredded Wheat will pay the winners' entry fees and provide them with active gear and heart-healthy cereal to help them achieve their athletic pursuits.

"The National Senior Games' mission is to encourage people over 50 to try new things and get in the game, and we are thrilled to add judo to our roster of athletic events as it provides participants with a new, fun way to get involved," Marc T. Riker, CEO of the NSGA said. "We welcome all new judo participants, as well as the 20 new athletes joining Team Post Shredded Wheat at their local games, and hope they continue to go for the gold."

In a recent survey, 9 out of 10 doctors recommended Post Shredded Wheat as part of a low-sodium, healthy diet to help maintain a healthy heart, reduce the risk of heart disease and support healthy blood pressure levels.¹ Post Shredded Wheat Spoon Size Original and Post Shredded Wheat Original Big Biscuit contain zero sodium, zero grams of sugar and zero cholesterol per serving. They are made with 100% natural whole grain wheat and contain at least 47 grams of Whole Grain² per serving making Post Shredded Wheat the perfect heart-healthy partner in training for the Senior Games.

For more information on Post Shredded Wheat, visit PostShreddedWheat.com or Facebook.com/PostShreddedWheat. The contest rules and regulations can be viewed by visiting PostShreddedWheatGames.com. For more information on the National Senior Games Association, visit NSGA.com.

¹ Based on an online survey of 400 physicians conducted by Wakefield Research between October 30 and November 17, 2013, using an email invitation and online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.9 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

²Nutritionists recommend eating three or more servings of whole grain food per day (about 16g whole grain per serving)

About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1895. Post's portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats^®, Pebbles™, Great Grains^®, Post^® Shredded Wheat, Post^® Raisin Bran, Grape-Nuts^®, and Honeycomb^®.  Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com. 

About National Senior Games Association (NSGA)
The NSGA is a non-profit corporation dedicated to promoting healthy and active lifestyles for athletes age 50 and over. The Association is a recognized multi-sport organization of the United States Olympic Committee and is comprised of member organizations who conduct state or national multi-sport competitions; these competitions serve as qualifiers for the biennial Summer National Senior Games. The 2015 National Senior Games Presented by Humana will be held July 3 – 16 in Bloomington/Minneapolis/St. Paul, MN and more than 11,500 athletes are expected to participate. For more information, visit www.nsga.com.

SOURCE Post Foods, LLC