This initiative invites celebrities and fans to unite by sharing stories of dedication by using the hashtag #LatinosConDedicacion to showcase the drive of Latinos in America
LAKEVILLE, Minn., Nov. 16, 2015 /PRNewswire/-- Post Foods, LLC Honey Bunches of Oats® deepens its reach and commitment to the Hispanic community with the launch of #LatinosConDedicacion, a program that invites celebrities and fans at the 16th Annual Latin GRAMMY® Gift Lounge to share what inspires their spirit of commitment and dedication in everything they do.
For every person that shares the hashtag #LatinosConDedicacion from November 16, 2015 to January 3, 2016, Honey Bunches of Oats® will donate 11 meals ($1) to Feeding America®'s network with a goal of donating 110,000 meals. $1=11 meals secured by Feeding America on behalf of member food banks. More than one in six Latinos in the U.S. are served by the Feeding America network each year, totaling nine million Latino adults, seniors, and children1.
"The Latin GRAMMYS are the perfect stage to premiere a program anchored on the passion that characterizes Hispanics," said Mili Laddha, Senior Brand Manager, Post Honey Bunches of Oats. "Honey Bunches of Oats is a loved brand by the Hispanic community. We want to demonstrate our dedication back to the community by turning every hashtag into support for families that need it this holiday season."
Backstage at the gift lounge, Honey Bunches of Oats will display an interactive station showcasing a live feed of people pledging. In addition, celebrities will be surprised with a custom gift that includes a breakfast in a box and a limited edition Golden Spoon Award engraved with #LatinosConDedicacion. The golden spoon recognizes their talent and commitment to the community and serves as a symbol for the meals the brand will donate.
For more brand information, visit HoneyBunchesofOats.com. For photos, and exclusive content about the 16th Annual Latin GRAMMY® Gift Lounge, please visit facebook.com/PensemosPositivo.
1 Feeding America, Hunger in America 2014, National Report. August 2014.
About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1895. Post's portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, Honeycomb® and Post Goodness™-To-Go. Post is dedicated to nourishing goodness, providing consumers with a variety of breakfast choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Foods, visit www.PostFoods.com.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger.™ Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
Photo - http://photos.prnewswire.com/prnh/20151111/286479
SOURCE Post Foods' Honey Bunches of Oats
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