AUSTIN, Texas and NEW YORK, July 2, 2015 /PRNewswire/ --
To improve email engagement metrics for clients via dynamic, personalized and optimized content at time of open, PostUp, a leading email service provider, is announcing integration with PowerInbox's DynamicMail for ESPs functionality.
With more than 50% of emails now being opened on a mobile device, PowerInbox provides PostUp's email marketing clients with a dynamic email solution which changes content based on device, geography, time and click behavior. Moving beyond static emails, PowerInbox will enable PostUp's clients to integrate content in real-time, including product carousels, video, animation, timers, social media, weather, calendars and pop-up windows along with other widgets to grab user attention, leading to higher engagement and ultimately conversions. Based on offering dynamic, personalized real-time content, PostUp's clients will benefit from PowerInbox's average of 20%+ increase in Click-Through Rates while achieving an ROI of 400% or more.
PostUp selected PowerInbox after reviewing several industry solutions due to its flexible API-based integration, comprehensive set of solutions, ease-of-use for customers and value-based business model. Clients will be able to easily provision real-time components straight from the PostUp. The two companies already have several clients in common.
"We've had a lot of demand for real-time content solutions, and we're excited to integrate with PowerInbox in order to offer all of our clients dynamic, personalized and real-time email marketing functionality right from the PostUp Platform," said Tony D'Anna, CEO, PostUp.
"We're delighted to be working closely with PostUp, a leader in the email marketing space for over two decades, enabling their clients to improve email marketing performance metrics via our dynamic, personalized and real-time email marketing solution that is optimized for integration with ESPs," said Jeff Kupietzky, CEO, PowerInbox. "We know their clients will be able to boost engagement and revenue using the integrated solution."
PostUp is the leader in end-to-end email marketing technology, from acquisition and compliance through the customer lifecycle. With a proven services team, award-winning platform, and handpicked partners, PostUp delivers personalized communications that drive engagement and increase revenues. For more information, visit postup.com.
PowerInbox provides email marketers with dynamic, real-time and personalized email solutions which increase user engagement and revenue. RevenueStripe is an email based, personalized content recommendation solution which increases reader engagement while providing incremental revenue for email publishers. DynamicMail enables sending real-time, dynamic content optimized on the open including tickers, forms, video, scrolling images, animation and more. Clients enjoy 20% higher engagement rates and 400% ROI. PowerInbox is venture backed and works with all existing email programs, supporting leading marketers, publishers and agencies including the NFL, CBS, Hearst, Edmunds, Ziff Davis, NHL, and Showtime. For more information about PowerInbox, please visit http://www.powerinbox.com
Oasis PR for PowerInbox