Powell Tate Launches PoliPulse 2.0

WASHINGTON, Aug. 2, 2012 /PRNewswire/ -- Powell Tate today announced the launch of PoliPulse 2.0, a dynamic monitoring tool that enables users – campaign staff, corporate communicators, brand managers, media and voters alike – to spot trends, identify influencers and highlight pivot points in online conversations around key political issues and current events.

The revamped PoliPulse 2.0 will feature an Election 2012 Dashboard that tracks every Twitter conversation around the presidential campaign in real-time, and provides a conversation analysis that comprises multiple social media platforms around a new topic every week.                            

"Campaigns use social media as a vital tool to drive their daily message, respond to breaking stories and engage voters," said Pam Jenkins, President of Powell Tate, a division of Weber Shandwick. "PoliPulse offers an unequaled window into each campaign's social media efforts and robust analysis to help determine its influence."

As the 2012 election dominates the news over the next few months, PoliPulse 2.0 will present in-depth analysis of President Obama's and Governor Romney's social media presence, including Facebook and Twitter; it will also display the most influential tweets about each candidate and a list of the top 10 trending topics connected to them. Located at PoliPulse.com, the tool is free and open to the public, providing up-to-the-minute statistics 24 hours a day, seven days a week.  Users can track updates to PoliPulse on Twitter by following @PTInsights.

"PoliPulse uses cutting-edge software to deliver a comprehensive snapshot of the most important online conversations happening at any given time," said Colin Moffett, senior vice president of Digital Communications at Powell Tate.  "Whether you are immersed in political, corporate or brand communication, PoliPulse helps make sense of the social media landscape and stay ahead of emerging issues."

Powell Tate launched PoliPulse in October 2010 as a vanguard tool for quickly and easily gaining insights into the issues and debates shaping opinions in social media. It established an easy-to-understand graphic analysis of the billions of conversations and opinions expressed online by consumers, voters, media and thought leaders.

PoliPulse 2.0 seeks to build on this strong foundation. With access to the full bandwidth of Twitter content from Crimson Hexagon, a leading provider of social media monitoring and analysis technology, and Mass Relevance, Twitter's official social integration partner, PoliPulse 2.0 can quickly pinpoint statistical patterns in online conversations such as blog posts, Facebook posts, online forums and tweets.

About Powell Tate

Powell Tate is a leading strategic communications and bipartisan public affairs firm. As a division of leading global public relations agency Weber Shandwick, its network spans more than 2,000 employees in 76 countries around the world. Located in Washington, D.C., the firm specializes in public affairs; corporate communications; public education; reputation and crisis management; media relations; creative and digital services; and research and advertising. For more information, visit www.powelltate.com.

Contact: Chris Grimm
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