PPC Associates Introduces New Focus on Search/Display Integration

Feb 28, 2012, 12:00 ET from PPC Associates

SAN MATEO, Calif., Feb. 28, 2012 /PRNewswire/ -- PPC Associates, a San Francisco Bay Area-based digital marketing company with over 60 clients and $85 million in annual spend, is expanding its display marketing management, CEO David Rodnitzky announced today. The company launched its initiative with the hiring of Senior Display Media Manager Sean Nowlin, who joined after three years in-house with Progressive Insurance.

"The display media landscape has evolved to favor quantitative marketers," PPC Associates CEO David Rodnitzky said. "Offering ROI-driven display media management was a logical next step for PPC Associates, and we're excited to offer our clients another way to profit from online marketing."

PPC Associates was founded in the Bay Area in early 2008 as a PPC-only marketing agency; the company has grown to 40 full-time employees offering Facebook, display, and SEM services to a roster of top-tier global clients. Nowlin's hiring signifies an important step toward the integration of search and display, which will give clients a new platform for additional revenue and traffic.

PPC Associates will join forces with MediaMath, a DSP (demand-side platform) company, to synthesize display data across channels and improve data accuracy – and follow-up optimization – for multiple-platform accounts.

"We're excited about our partnership with PPC Associates where, through one platform, we will be able to leverage the power of both search and display in a scalable way," said MediaMath CRO Mike Peralta, who said that incorporating display can drive significant gains in both profit and brand awareness.  

"Being able to integrate the buying cycle's two biggest pieces – search and display – is huge. It brings us a step closer to that Holy Grail of knowing how a customer moves through each stage," Peralta added. "We're able now to analyze our portfolio of impressions like you would analyze a portfolio of clicks for SEM. It's really taking a lot of what started in SEM and bringing it to display. The combination is a huge coup for advertisers."

PPC Associates' roster of clients includes e-commerce, lead gen, private-sale sites, and B2B. The agency recently scored 91% on a Net Promoter System® study measuring client satisfaction and is accepting inquiries from savvy and growing prospective clients. Information can be found at www.ppcassociates.com or by emailing info@ppcassociates.com.


Hillary Read, PPC Associates Marketing Manager


info@ppcassociates.com; 603 359-0039 


SOURCE PPC Associates