PPG Pittsburgh Paints Introduces 100 New Neutrals with 'Atmospheric' Collection

PITTSBURGH, May 25 /PRNewswire/ -- PPG Pittsburgh® Paints today introduced its latest color collection, "Atmospheric," comprised of 100 complex neutrals that are new additions to The Voice of Color® system. The new hues add an extensive array of new neutrals developed with input from designers and forecasters.

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Dee Schlotter, Brand Manager for The Voice of Color, says the complexity of these new neutrals will allow them to blend seamlessly with a wider variety of fabrics, flooring, furniture and complementary colors.

"Sometimes you are looking for a soft, ambiguous color – like a veil across a fresh green or a mist filling in a lilac hue to give it that smoky appearance, or a gray to soften," said Schlotter. "Atmospheric offers homeowners and designers a full range of veiled tones and misty shades that bring that elusive, refined elegance to a space."

While Atmospheric includes a full slate of the grays, khakis and beiges most people associate with neutrals, the palette also includes a soft blush pink (Adorable ATC-3), Pinot Noir (ATC-75), and a signature background color used by Frank Lloyd Wright in designing Fallingwater® – Cherokee Red (ATC-5).

"Homeowners and designers alike will appreciate the chameleon-like qualities of Atmospheric's complex neutrals," predicts Schlotter. "They allow the designer great flexibility to work with other colors in a room and they seem to adapt to the changes in light throughout the day."

To develop this palette, color experts at PPG Pittsburgh Paints examined the hues found in current and historic home fabrics, including furniture, curtains, carpeting, and more. They also looked to their global color forecasters to take into account future trends. "The research helped us to produce a beautiful palette that will remain current. By looking back as well as forward, we created a palette that homeowners and designers can turn to whether they are refreshing an existing room with today's colors or designing one from scratch to stay fresh for years," said Schlotter.

With the introduction of Atmospheric, there are now over 2,000 colors available in The Voice of Color palette and all of them are available in any of PPG Pittsburgh Paints' product lines, including zero VOC PPG Pure Performance® and low VOC Manor Hall® Timeless®.

To learn more about Atmospheric and PPG Pittsburgh Paints, and to find the dealer or store nearest you, please visit the PPG Pittsburgh Paints color website at www.voiceofcolor.com.

PPG Color Leadership

PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics, and automobiles. PPG's unique position as a color leader in multiple markets allows it to observe and translate emerging global color trends for its customers' applications -- from consumer goods to automotive color, from residential to commercial to industrial design.

About The Voice of Color

PPG Pittsburgh Paints developed The Voice of Color program on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their unique personalities. With nearly 2,000 colors to choose from, the program offers their signature five-color decorating color chips to assist homeowners in choosing colors for all the décor elements in their space. The Voice of Color is an integrated, comprehensive design system that offers tools and materials to redefine the world of color. Through an engaging on-line experience, the homeowner can identify their color personality, and find the colors that best suit their style, personality and five senses. Among The Voice of Color elements are the Color Sense Game, yearly color trends, exclusive color families and color palettes – such as Hacienda Style and Fallingwater® inspired colors – unique decorating color chips, wet paint sample program, and Web site: www.voiceofcolor.com.

Company Information

PPG Industries' vision is to continue to be the world's leading coatings and specialty products company. Founded in 1883, the company serves customers in industrial, transportation, consumer products, and construction markets and aftermarkets. With headquarters in Pittsburgh, PPG operates in more than 60 countries around the globe. Sales in 2009 were $12.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

SOURCE PPG Pittsburgh Paints