PPG Pittsburgh Paints® Launches The Voice of Color® Mobile App for iPhone, iPad, Android Platforms

PITTSBURGH, Feb. 27, 2012 /PRNewswire/ -- PPG Pittsburgh Paints® today announced the release of its first mobile application (app), The Voice of Color®, which gives homeowners an intuitive, on-the-go color resource. The free app not only showcases the entire Voice of Color collection, but is the first to allow homeowners to order 8"x12" sample color sheets that can be shipped directly to their homes right from the app itself free of charge.

The new app ties directly into PPG Pittsburgh Paints' The Voice of Color program - an integrated, comprehensive design system that offers tools and materials to redefine the world of color. Adding to the program's already robust set of digital tools, the app gives users three ways to view, select from, and subsequently order, all of the more than 2,000 colors offered by The Voice of Color, including:

• Grab Color From Photo - Utilizing the device's camera, users can take/upload a photo of any object, space, fabric or tile that inspires them, and have it automatically matched with the closest shade from The Voice of Color collection. The tool also offers suggestions for similar and complementary shades based on the selection, so additional colors can be ordered and viewed together on the walls of a space.
• View Our Color Collections - Users can browse and order from The Voice of Color's exclusive color collections, including Harmony, Historic and Atmospheric.
• Use Our Color Selector - View the entire Voice of Color collection, conveniently organized by primary color family. If users know the particular color name or number, they can easily search right there.

"Choosing the perfect color can be overwhelming, but our new Voice of Color app makes it fun and easy to turn a customer's point of inspiration into a paint color right from the palm of their hand, then turn around and order full-size samples for their homes in a matter of seconds," said Dee Schlotter, Brand Manager, The Voice of Color®, PPG Pittsburgh Paints. "Today's consumer is more design conscious than ever and rarely goes anywhere without a smart phone, so we aimed to give them a color resource with access to paint colors in The Voice of Color collection everywhere they go."

PPG Pittsburgh Paints found through their research that homeowners often have difficulties visualizing what the color present on a normal sized paint swatch would look like when applied to the walls of their room. The 8"x12" color sheets provide a tool for homeowners to visualize color on a larger scale than a typical paint swatch.

To order 8"x12" color sheets, users can simply click on any color they desire from the app, see the hue as a full screen image then add it to their "shopping cart." Users only have to enter their shipping information once, and can quickly proceed to the checkout for subsequent orders. The 8"x12" cards are delivered within a few days. With the app's "Find a Dealer" functionality, users can also find a location nearest to them to purchase any paint color they're interested in.

PPG Pittsburgh Paints' The Voice of Color app can be downloaded for free directly from the iPhone or iPad App Store, or the Android Market.

PPG Color Leadership
PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics and automobiles. PPG's unique position as a color leader in multiple markets allows it to observe and translate emerging global color trends for its customers' applications - from consumer goods to automotive color, from residential to commercial to industrial design.  Visit the new web site: www.ppgcolorshare.com to see how color impacts PPG's businesses and our customers.

About The Voice of Color
The Voice of Color program is a design system based on the premise that every color has an emotional association and that individuals are drawn to different colors for reasons inherently tied to their unique personalities. The Voice of Color offers an engaging online experience to help homeowners discover a Harmony color family and palettes that reflect their personality and complement their style. Palettes are presented in signature five-color Harmony chips to coordinate colors for all the decor elements in their space. The Voice of Color also features exclusive color collections that offer style inspiration (e.g. Hacienda Style, Historic Colors, Fallingwater®-Inspired Colors), designer favorites and expert advice. For more information, or to order color tools and resources, visit www.voiceofcolor.com.

Company Information
PPG: Bringing innovation to the surface.™ PPG Industries' vision is to continue to be the world's leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2010 were $13.4 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.

Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.

SOURCE PPG Pittsburgh Paints