NEW YORK, July 7, 2015 /PRNewswire/ -- In today's data-driven communications environment, PR agencies are, more than ever, expected to deliver measurable business results. Agencies need their clients to know that the PR programs they implement deliver results and contribute meaningfully to business objectives. With the need to stay ahead of the constant evolution of technology, agencies must leverage innovative approaches to PR.
What clients say they want from their agency partners;
What agencies think their clients actually want;
Tips on understanding the difference between client expectations and what they might actually need from your agency.
The use of data allows agencies to quantify their worth and value. Learn how to adjust goals and leverage new benchmarks by downloading the white paper here.
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Media Contact: Victoria Harres Vice President, Strategic Communications & Content [email protected] 201-360-6882