PR Newswire and BIOCOM Purchasing Group Announce Renewal of Exclusive Partnership

SAN DIEGO, March 15, 2011 /PRNewswire/ -- PR Newswire, the global leader of innovative communications and marketing solutions, today announced the extension of their exclusive agreement with the BIOCOM Purchasing Group, continuing to be the preferred provider of content distribution services for members of BIOCOM, the Southern California life science association.

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Representing more than 550 member companies, service providers and research institutions of the biotechnology and medical community, BIOCOM focuses on the development and delivery of scientific and technological innovative products.   BIOCOM members will receive complimentary annual PR Newswire membership and special rates on content distribution and reporting services.  Additionally, members qualify for discounts on PR Newswire's services including ProfNet, MEDIAtlas, Media Monitoring as well as web hosting services and Vintage Filings' financial printing services.  

"PR Newswire understands the importance of delivering information to key members of the media, top-level decision makers and consumers through the multiple channels through which they seek information," said Jane Booth of PR Newswire.  "As an exclusive partner of BIOCOM, PR Newswire is proud to provide life science newsmakers that are changing the healthcare industry the products and services they need to promote significant biomedical innovations, gain visibility with their target audiences and grow their businesses."

The exclusive agreement enables BIOCOM members to take advantage of PR Newswire's extensive distribution network, reaching tens of thousands of journalists who cover biotech and health news, the financial community, as well as millions of consumers through PR Newswire's online content network of more than 5700 web and mobile sites, search engines and social networks.  BIOCOM members' news will also be posted to PRNewswire.com and featured on http://www.biocom.org.

"PR Newswire's unparalleled communication and global distribution services have been enabling our members to reach key media contacts and investors for years," said Rick Fultz, director, BIOCOM Purchasing Group.  "We are thrilled to be able to continue to offer their valuable tools to our members, helping them build brand recognition and validation in the life sciences industry."

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.

About the BIOCOM Purchasing Group:

The BIOCOM Purchasing Group gives the Southern California life science community volume-based savings on products and services frequently used by biotech, medical device and diagnostic firms and the service providers that work with them. Through strategic group buying power, BIOCOM Purchasing Group negotiates and maintains contracts that provide members, regardless of size, with substantial bottom-line savings. In 2007, BIOCOM members saved more than $20 million through the BIOCOM Purchasing Group Premier Supplier Portfolio. Please click here for more information: http://www.biocom.org/premier_supplier/.

About BIOCOM

BIOCOM is the largest regional life science association in the world, representing more than 570 member companies in Southern California. The association focuses on initiatives that position the region's life science industry competitively on the world stage, and on the development and delivery of innovative products that improve health and quality of life. This includes initiatives in capital formation, public policy, workforce development, and member services. For more information on BIOCOM or the Southern California biotechnology and medical device community, please visit the organization's Web site at http://www.biocom.org/ or call (858) 455-0300.

Media Contacts:

Rachel Meranus, Vice President, Marketing and Communications, PR Newswire at +1.201.360.6776 or [email protected]

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