NEW YORK, Jan. 25, 2011 /PRNewswire/ -- PR Newswire and its broadcast and multimedia division, MultiVu, today announced the launch of ARC™ for Marketing, a dynamic, multimedia and social media platform designed specifically for marketers to provide for deeper audience engagement through all online channels.
ARC™ (Access, Reach, Connect) for Marketing builds upon PR Newswire's unique and highly interactive platform for public relations professionals to empower marketing executives as well as digital and social agencies to create and deliver an all-in-one digital communications experience complete with video, multimedia, photos, coupons and promotional content that can be built and launched in less than 5 days.
Much like the ARC for Public Relations, which has been used by hundreds of PR professionals since its launch in June, amongst ARC for Marketing's unique value propositions are the ability to dynamically update content once it has been distributed and embedded, and the unparalleled syndication offered through PR Newswire's vast distribution network.
"In the next year or two, the biggest challenge for marketers will be the integration of multiple channels, ARC addresses that head on and is something content marketing professionals need to look at," said Joe Pulizzi, executive director, Content Marketing Institute.
"ARC™ for Marketing is an ideal vehicle to drive product launches, branding campaigns, event promotions, viral video and much more. Combining extreme speed, efficiency and measurability, no other digital platform does more to drive audience engagement and ensure that content marketing programs deliver measurable results," said Bev Yehuda, vice president, Web Engagement, MultiVu, a PR Newswire company. "For PR Newswire, ARC™ for Marketing solidifies the company's position as a premier global provider of multimedia platforms that can serve a wide array of communications needs and audience engagement opportunities."
Key to ARC™ for Marketing is its interactive multimedia player, which can be modified to showcase up to five individual segments of encoded video or audio content. All video content is housed within the ARC™ platform and is also disseminated via PR Newswire's Online Video Distribution network, which includes sites such as YouTube, Yahoo! Video, Metacafe and AOL Video.
Accompanying the video player, ARC™ for Marketing enables marketers to deliver customized multimedia and text content and includes viral sharing buttons, enabling online users to embed the player on blogs, websites or social networking Web pages. As the ARC™ player is shared across the Internet, PR Newswire's Media Monitoring technology delivers insight into how one's brand, key messages, competitors, and industry topics are being discussed on blogs, social sites and online forums. The system's comprehensive set of reporting metrics then enables marketers to perform online activity analyses, real-time monitoring of impressions, views and streams, and in-depth social media monitoring and tracking.
Additionally, the ARC™ platform's customizable "call-to-action" buttons provide a stage where users can perform a host of functions that best meet the objective of the marketing campaign, including click-to-purchase, social media tagging, and content sharing via sites such as Facebook and Twitter.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.
Rachel Meranus, Vice President, Marketing and Communications, PR Newswire at +1.201.360.6776 or [email protected]