PR Newswire Announces New General Manager for Latin America
Change in leadership marks a new direction for its Latin American portfolio
SAO PAULO, Jan. 19, 2015 /PRNewswire/ -- PR Newswire - a world leader in communications tools and services - announces a new direction for its Latin American operations. Thais Antoniolli has been promoted from the role of Director of Product & Technology to General Manager, leading regional business for the company and reporting directly to corporate management at the global headquarters in New York.
As the premier global press release distribution service and owner of considerable market share in monitoring solutions for print and online media in Latin America, PR Newswire moves into 2015 with a renewed focus on new business and differentiated products. In recent months, the company has structured its teams and systems to develop and launch strategic products for the communications and marketing market in Latin America.
"Having worked with Thais on key product initiatives for Latin America over the past two years, I'm pleased to have her take on this leadership role and kick-off a new era for our work in this region," said Jason Edelboim, Senior Vice President, Global Product, PR Newswire. "PR Newswire Latin America's primary focus has been on our print and online media monitoring services—and we plan to expand our solution set in the region to address additional communications needs, from influencer targeting to distribution and reporting."
New leadership, new focus.
"In our hyper-connected world, corporate communication has evolved into an extremely dynamic and real-time practice, with professionals looking for quick and effective solutions to reach their target audiences and measure the results of their campaigns," said Antoniolli. "My experience leading product and technology provided a complete view of PR Newswire's Latin American business and prepared me to drive efforts that achieve the innovation our customers and prospects need."
Antoniolli has been with PR Newswire for almost two years, with a focus on product and technology development. With a degree in Chemical Engineering from the Universidade Federal de Sao Carlos and the Universitat Karlsrushe, Germany, and an MBA in Marketing from ESPM, as well as a Specialization in International Business and Finance and Economics from FGV, Antoniolli brings an analytical and global mindset to the position. Her prior experience includes work at companies such as Serasa Experian, Equifax and Boa Vista Services.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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SOURCE PR Newswire
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