NEW YORK, April 1, 2016 /PRNewswire/ -- Brands have consistently been turning to content marketing as a way to encourage customer engagement. The most effective content marketing, however, turns engagement into revenue and business growth.
Lavu, an Albuquerque, New Mexico-based developer of a mobile point of sale (POS) system, focuses on creating meaningful interactions with their key audiences. As part of their communications and marketing strategy, Lavu creates compelling content to foster engagement and capture the attention of their market.
Lavu partnered with PR Newswire to create a branded landing page with a lead generation form to engage audiences and drive additional leads and prospects. With this, they were able to maximize the use of their content and help identify new leads and opportunities for revenue growth. The details of their strategy are discussed in PR Newswire's latest case study, Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study.
The case study features strategic takeaways from Lavu's experience, such as:
- How to leverage original content to generate leads and boost revenue growth;
- How a multimedia landing page can engage the media and consumers; and
- How to achieve greater online visibility and increased brand awareness with content syndication.
For more insight on how Lavu was able to share compelling content, drive demand and capture valuable leads with their multimedia news release, download the free case study here.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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