PR Newswire Extends Reach to Mobile and Social Web

NEW YORK, Feb. 10, 2011 /PRNewswire/ -- PR Newswire today announced the launch of a new mobile version of its main website, PRNewswire.com, and a significant upgrade to its free iPad, iPhone and iPod app featuring push alerts, offline reading and a Spanish interface.

To view the multimedia assets associated with this release, please click:  http://multivu.prnewswire.com/mnr/prnewswire/47778/

(Photo: http://photos.prnewswire.com/prnh/20000306/PRNLOGO)

The launches, which broaden PR Newswire’s already-extensive mobile footprint, provide users with multiple choices for finding, viewing and sharing press releases, images, videos and other content on cell phones, tablets and other handheld devices, increasing the reach and impact of customers' press releases and other announcements.

The new mobile web site brings the same or improved levels of user experience that users currently enjoy on PRNewswire.com, the PR industry's most highly trafficked web site. The new iPad, iPhone and iPod app offers users enhanced searching capabilities, including customized email and push alerts, saved searches based on multiple keywords and stock market tickers, and the ability to switch between English or Spanish user interfaces. The alerts will enable users to track topics or companies via their device and receive an email or an alert on their device whenever a press release is issued or when the @prnewswire or @profnet Twitter feeds include certain keywords.

“With PR Newswire content currently available on 56 downloadable mobile apps, we enable our customers to reach more individuals in a more direct manner by literally putting their news and messages into their audiences’ hands,” said Rod Nicolson, vice president, User Experience Design & Workflow, PR Newswire. “The surge in adoption of smart phones, such as the iPhone and Android-based devices, and the expansion of 3G networks in many countries has made the mobile web a common medium for accessing information and sharing it with friends and colleagues. PR Newswire’s mobile site and apps are designed to provide an easily accessible and intuitive experience for viewing up-to-the-minute content on tablets and cell phones.”

From the mobile version of PRNewswire.com, users can access all press releases, photos and images and conduct searches for specific information by company name, ticker symbol or by selecting from a list of subject categories and topics. Additionally, the site serves as an on-the-go resource for users who need immediate information on PR Newswire’s industry-leading marketing and communications services. The site is optimized for iPhones and devices from Motorola, Blackberry, Nokia and HTC, among others and plays to the strong social inclinations of mobile users by enabling them to share stories quickly and easily. The site can be accessed by going to www.prnewswire.com on a mobile device.

Nicolson continued, “The launch of our mobile site and the enhancements to our iPhone, iPad and iPod apps clearly demonstrate PR Newswire’s commitment to building a leadership position in the mobile news and communications space.”

In keeping with the company's objective to facilitate mobile access to its products, services and press releases, the mobile version of PRNewswire.com provides a comprehensive access point for mobile users. The mobile site includes features that give a user the ability to:

• Share releases via email and social media like Facebook, Twitter and LinkedIn
• Access all press releases sent in the US
• Contact PR Newswire directly using the call icon
• Submit comments, questions and feedback directly from a mobile device

Apps carrying PR Newswire's content include Pulse Reader, Cross Reader, NewsCast and My Nucleus.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.

SOURCE PR Newswire