NEW YORK, July 11, 2012 /PRNewswire/ -- PR Newswire, Freeman and Exponation were honored with a first place E.X.C.I.T.E award in the 'Best Website/Microsite for Innovation in Tradeshows & Events' category for their collaborative work in producing an interactive ARC Engagement Platform for the Digital Signage Expo.
The E.X.C.I.T.E. Awards, presented by EXPO magazine, is the first program developed to recognize excellence in tradeshows and expos. The awards honored outstanding achievements across 12 categories.
"We are all extremely grateful for the recognition from EXPO magazine," said Melinda Kendall, Vice President of Business Solutions for Freeman. "This award affirms the great results we can generate when clients and vendors work closely together to drive innovation."
Digital Signage Expo is the world's largest international trade show dedicated to digital signage, interactive technology and Out-of-Home networks. In order to provide exhibitors and attendees with comprehensive event information, share a suite of multimedia assets and drive registration, Freeman and Exponation utilized PR Newswire's ARC Engagement Platform, the customizable HTML platform that is developed as a landing page and a free-standing interactive media player and allows users the ability to efficiently compile and distribute an entire catalog of multimedia assets. The digital package is easily shareable and, when new content is added, it is dynamically updated wherever it has been embedded.
"DSE took full advantage of the unique capabilities that the ARC presents; utilizing it both as a public relations tool to distribute content and promote all aspects of the event; and as a marketing tool to drive website traffic and attendee participation, which was instrumental in its success," said Karen Meyer, vice president, Global Strategic Channels, PR Newswire. "DSE exemplifies how an organization in the events space can maximize the benefits of PR Newswire tools such as the ARC and maintain engagement with their audiences throughout an entire initiative.
Winners were announced at the Expo Next event on June 20, 2012 at the Sheraton Baltimore City Center Hotel, Baltimore.
About PR Newswire:
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Since 1927, Freeman has provided customers with comprehensive services for face-to-face marketing events including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with 70 offices in North America, Freeman produces more than 15,000 events annually, including 56% of the 250 largest U.S. trade shows. Freeman has the ability to assist customers in all aspects of the trade show process, from set-up to take-down and everything in between. An employee-owned company, Freeman places an emphasis on respect for people, providing unparalleled customer service. Freeman has received numerous awards for excellence in the trade show industry. For more information, visit www.freemanco.com.
About Digital Signage Expo
Celebrating its 10th anniversary in 2013, Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world's largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2012 program was comprised of 13 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.
Marketing and Communications Associate
Public Relations Director
SOURCE PR Newswire Association LLC