NEW YORK, June 1, 2016 /PRNewswire/ -- As information becomes more easily obtained and data consumption habits change, communicators must adapt their messaging to attract attention. Because information is so easily acquired, consumers don't always have the desire for, or confidence in, direct brand communications. In fact, research shows that the third party credibility of earned media is often more effective than direct brand messaging.
PR Newswire's guide, Driving Credibility & Success for Your Brand: How to Earn More Media discusses how to garner more quality earned media mentions and how brands can benefit from earned media.
This guide discusses:
- How to connect with the media outside of traditional methods;
- How to make content more discoverable; and
- Proving the value of content marketing efforts.
Earned media provides brands with credibility and enhances the ability to reach new audiences. To learn how to expand PR networks and drive discovery of owned content, download the full guide here: http://prn.to/1XbsWF6.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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