PR Newswire Kicks off First Virtual Conference & Expo Focused on Corporate Social Responsibility: 'Engage CSR 2010', June 30

NEW YORK, June 7 /PRNewswire/ -- PR Newswire has opened registration for its first virtual conference: "Engage CSR 2010," established to showcase the growing importance of communicating corporate social responsibility news to shareholders, customers, employees and partners via traditional media as well as the growing world of social media.  

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"Many CSR managers have limited resources to promote awareness of internal initiatives among stakeholders, yet the pressure on companies to report on their sustainability practices has never been greater," said Ruthann Fisher, vice president of CSR Services at PR Newswire.  "Engage CSR 2010 has been created to help PR and IR teams better understand how to best leverage social media and other channels to communicate corporate governance practices and sustainability."

Panel discussions featuring experts from Microsoft, Intel, Campbell's Soup, Merck, UPS and other Fortune 500 companies, as well as sustainability sites and NGOs will be interspersed between keynote address webcasts given by world-class marketing and sustainability leaders throughout the 6-hour event.

At "Engage CSR 2010" attendees will learn what these leading companies are doing to drive and promote corporate social responsibility.

• Is it still good business to BE GOOD? How do you communicate that in a socially connected world?
• Are you clear on The Who, What, Why, and How of Sustainability Reporting?
• Have you mastered the use of content in social media to accelerate progress?
• What social media tools may intensify social purpose branding…and how do you measure its return on investment?

In addition, attendees are able to instantly download whitepapers, engage in live chats with other attendees and sponsors, and contribute to forums and conversations surrounding CSR.  

PR Newswire is producing Engage CSR in cooperation with CSRwire, Cone, Sustainable Life Media and Justmeans.

To read more detail on the panels and keynotes at "Engage CSR 2010" or to sign up for this complimentary event, go to http://presentations.inxpo.com/Shows/UBM/PRNewswire/6-30-10/Registration/registration.html.

Follow PR Newswire's CSR commentary on Twitter:  @totalcsr

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe.  PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.

SOURCE PR Newswire