NEW YORK, July 16, 2015 /PR Newswire/ -- Content marketing is evolving at a rapid pace. In order to thrive in today's saturated digital marketplace, brands must adapt to data-driven, buyer-centric marketing strategies that provide customers with exceptional experiences.
PR Newswire is committed to demonstrating cutting-edge marketing techniques with an analytical, multichannel approach to content marketing, and is pleased to announce that we have been recognized as a finalist for a 2015 Content Marketing Award, presented by the Content Marketing Institute.
Nominated for Best Content Marketing ROI/Measurement Program, PR Newswire's marketing strategy is focused on continuous buyer activation, sharing best-practice content with buyers across the lifecycle in a contextual, consistent way based on analytics.
"We have completely transformed our go-to-market approach based on the new demands of buyers," states Ken Wincko, Senior Vice President of Marketing, PR Newswire. "We have shifted to a buyer-centric content marketing strategy that provides marketers and communicators with the insights they need to enhance their results. All of this is built on a foundation of data and technology that enables us to optimize buyer experiences across channels. The result is the ability to assess the incremental business impact of our content, such as pipeline contribution, revenue and retention.
"The Content Marketing Institute is an industry thought leader in content marketing best practices," Wincko continues, "and we are very grateful and proud to be nominated for this award."
The Content Marketing Awards are presented and owned by the Content Marketing Institute. Launched in 2004 as the Magnum Opus Awards, the annual Content Marketing Awards is the largest international content marketing awards program and recognizes content marketing projects, agencies and marketers. All category winners will be eligible for Project of the Year, which will be announced at Content Marketing World 2015 in Cleveland.
To read best practices on the intersection of data and content, download The Modern Marketing Fulcrum: Balancing Content & Big Data to Power PR Results.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
SOURCE PR Newswire Association LLC