NEW YORK, Aug. 19, 2015 /PRNewswire/ -- As modern marketing continues its monumental shift toward providing compelling content, social media has grown in importance. As a necessary tool used to deliver content to an engaged audience, Twitter plays a critical role in a multichannel marketing strategy.
Launched in May of 2008, @PRNewswire has been a successful channel for increasing brand awareness, engaging our target audiences, providing customer service and driving conversions on calls to action. As a result of these efforts, PR Newswire is pleased to announce that we have been recognized as a finalist for a 2015 PR Daily Digital PR and Social Media Award for Best Use of Twitter.
"Our strategy for @PRNewswire is to treat it like an online publication, with editors who cover specific beats," states Victoria Harres, Vice President, Strategic Communications and Content. "We aim to be a key resource for topics relating to public relations, marketing, social media, traditional media, and other areas of interest to professionals in our industry. Plus Twitter gives us the opportunity to engage with our clients and industry influencers."
The PR Daily Digital PR and Social Media Awards are presented by Ragan's PR Daily, and are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Ragan's award competitions are the most prestigious in the PR and corporate communications industry.
"Our team recognizes the value of twitter as an important part of a multichannel communications strategy," states Ken Wincko, Senior Vice President, Marketing. "We are focusing on providing value-added content to marketing and communications practitioners via Twitter and I'm very pleased to see that effort recognized."
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
SOURCE PR Newswire Association LLC