NEW YORK, April 26, 2012 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, has been named the official wire partner of AHAA's Annual Conference to be held from May 2-4, 2012 at the Intercontinental Miami Hotel.
AHAA's Annual Conference is the most comprehensive industry event dedicated to the U.S. Hispanic market and features an exciting program with best-in-the-business speakers and numerous networking opportunities. More than 400 Hispanic-specialized marketers, ranging from advertising, public relations, media, creative, research and promotion expertise, are expected to gather in Miami. This year's conference, based on the theme "Listen Up!, " is centered around the client perspective and will emphasize best practices across the broad Hispanic marketing continuum.
"PR Newswire understands that a listening strategy is at the core of successful marketing and we are constantly engaging with our clients to help understand their needs and expectations," said Dalia Paratore, director, Multicultural Products and Services, PR Newswire. "The AHAA conference offers us a great opportunity to hear, first hand, what many leading brands and organizations need in order to execute their communications programs."
PR Newswire helps marketers achieve their communications objectives through products such as the ARC Engagement Platform, an all-in-one content engagement platform that enables users to easily, quickly and widely distribute a suite of multimedia content assets across multiple digital channels. Tailored for the Latino market, ARC Latino enables massive distribution via PR Newswire's Hispanic -focused multimedia content distribution network.
"We are excited to have PR Newswire play such a pivotal role in our Annual Conference," said Roberto Orci, chair of AHAA and CEO of Acento. "As we have expanded our membership base, this is the first time we have had a public relations partner – PR Newswire knows the pulse of America's journalists and how pivotal editorial media is to connecting meaningfully with consumers. We embrace the PR community and look forward to many joint efforts."
For more information on AHAA's annual conference and to register, please visit AHAA.org
About PR Newswire:
PR Newswire (www.prnewswire.com ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Headquartered in McLean, VA, AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Companies trying to reach and connect with Hispanic consumers and businesses turn to AHAA members for unmatched cultural expertise and knowledge. As the voice of the Hispanic marketing industry since its founding in 1996, AHAA demonstrates the value of targeting Hispanics, showcases the impact of using AHAA member agencies, and provides forums for the discussion and dialogue between brands and industry professionals.
Vice President, Marketing and Communications
SOURCE PR Newswire Association LLC