NEW YORK, June 20, 2011 /PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, today announced the appointment of Kevin Wilk as Divisional Vice President, reporting to Todd Grossman, Vice President of MultiVu, PR Newswire.
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In his new role, Wilk will take the lead in developing and executing a strategy to enhance client utilization of the Company’s recently launched ARC (Access, Reach, Connect) engagement platform. The ARC engagement platform, developed as a free-standing interactive media player and landing page, is a multimedia and social media platform designed to provide public relations and marketing professionals with a dynamic tool for engaging and interacting with customers via any online location.
"We are thrilled that Kevin is joining PR Newswire at this pivotal moment for ARC," said Grossman. "Kevin will play a vital role in communicating the power and possibilities that ARC promises to new and existing clients. His proven ability to develop sales strategies and oversee penetration into new markets will provide strong leadership for our ARC sales team."
As Divisional Vice President, Wilk will be responsible for developing consultative business relationships with clients and prospects to uncover needs and identify solutions the ARC can provide. Wilk will also work with the marketing and product development teams to provide feedback that will enhance the ARC and other Web engagement services.
Prior to joining PR Newswire, Wilk held several positions as Director of Sales and Business Development, most recently at SearchIgnite. Over the course of his employment at SearchIgnite, Wilk was responsible for overseeing the West US business development and sales department.
Earlier in his career he was the Sr. Agency Development Director at Yahoo! Inc, where he led his team in overseeing the business partnerships and relationships with the company's largest agency and channel partners in the West. Prior to that, he had leading sales development positions at Eyeblaster, a rich media provider, and Microsoft's Online Division.
Regarding his appointment, Wilk remarked, "The explosion of social and digital media and the overall evolution of the media landscape has emboldened PR Newswire to redefine itself, most saliently through high-level design of digital engagement tools such as the ARC. PR Newswire's nimble versatility provides corporate marketers and media agencies with a pioneering and proven professional partner. I'm looking forward to joining such a forward looking organization."
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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