PR Newswire Offers Tips on Selecting a Distribution Service

NEW YORK, Feb. 2, 2016 /PRNewswire/ -- If you're creating content, driving discovery of those carefully crafted messages is a crucial part of a successful communications strategy. Using a newswire service for content promotion can help attract new audiences, drive discovery, and increase brand awareness.

But how do you decide which wire service is the best fit for your content? And how else can a wire service help you with your communications goals?

Buyer's Guide: Press Release Service Providers covers the questions you should be asking to ensure your choice of newswire is the right match for your brand's needs.

This white paper covers:

• Key factors to discuss when researching wire providers;
• Questions to ask a wire provider that will inform your research; and
• Simple explanations of common wire features and services as they apply to a number of communications goals.

Choosing a wire provider is an important decision not to be taken lightly. Be informed. Download the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content
victoria.harres@prnewswire.com
201-360-6882

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SOURCE PR Newswire Association LLC