PR Newswire, Parathyroid.com, and Motul USA Join APR Motorsport

OPELIKA, Ala., Jan. 23, 2012 /PRNewswire/ -- Bolstering APR Motorsport's campaign in the 2012 GRAND-AM Rolex Sports Car Series, the team is proud to officially announce the lineup of sponsors that will support the no. 51 APR Audi R8 Grand-Am, beginning with this weekend's 50th running of the Rolex 24 at Daytona.

(Photo: http://photos.prnewswire.com/prnh/20120123/LA39754)

Enabling the team to achieve maximum exposure for not only itself, but for GRAND-AM road racing, PR Newswire has joined the team and will work with APR throughout the 2012 season. The team has already benefited tremendously from the arrangement, as team news has twice been displayed on PR Newswire's giant news screen in Times Square.

"We are excited to participate in the upcoming racing season with APR Motorsports and to provide continued sponsor support to talented driver, Dion Von Moltke, as his career continues to soar," said Scott Mozarsky, chief commercial officer, PR Newswire. "Our company helps our customers maximize the value of their content assets and we look forward to using our multimedia and distribution offerings to allow consumers, journalists and fans to best engage with the compelling videos, photos and other content being created by APR and other organizations associated with this exciting sport."

Pioneered by Dr. Jim Norman, Parathyroid.com is the world's leading authority on parathyroid glands and parathyroid disease. The website provides a wealth of information about Hyperparathyroidism, parathyroid mini-surgery, parathyroid tumors, parathyroid hormone problems, and high blood calcium in an easy-to-read language.

"Educating the public about Hyperparathyroidism and its treatment has been my life's work, and I'm proud to display Parathyroid.com on the APR Audi R8 Grand-Am," said Norman. "Through our racing efforts, I hope to educate more people about the symptoms, diagnosis, and treatment of the disease. APR's Rolex Series team will provide an outstanding platform to do this."

Known the world over for the performance and quality of its products, Motul is joining the APR Motorsport team as the team's official lubricant. The company, which pits its products to the test on tracks around the world, is continuously involved in research and development to improve the performance of its products.

"The partnership between Motul and APR Motorsport is a combination of great brands coming together to create a winning partnership," said Joey Cabrera, Automotive Manager of Motul USA. "Not only will APR be using Motul in their race cars, but will also be distributing Motul throughout its large dealer network. We look forward to a great season of Rolex Series racing with APR."

With the partnerships finalized, the team can focus on its ambitious 2012 racing program as it moves into the Rolex Series for the first time.

"We are thrilled to bring such a strong lineup of partners to our first season in the Rolex Sports Car Series," said Stephen Hooks, President and CEO of APR. "Since we initially announced that we would be taking the Audi R8 Grand-Am to the Rolex Series, the feedback from our customers, fans, and sponsors has been nothing short of overwhelming. We look forward to working with our partners throughout the season and delivering strong results, on and off the track."

The Rolex 24 at Daytona will kick off the 2012 Rolex Series season, on January 28-29, at Daytona International Speedway. The race will be broadcast on SPEED Channel, and on Speed.com.

ABOUT PR NEWSWIRE

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

ABOUT Parathyroid.com

Parathyroid.com is an educational website discussing the adverse health issues associated with high blood calcium. It is recognized as the leading authority on hyperparathyroidism caused by parathyroid tumors located in the neck which affect one in 1000 people causing high blood calcium, osteoporosis, chronic fatigue, depression, and kidney stones, among other conditions. For more information, visit www.parathyroid.com.

ABOUT MOTUL USA

Motul USA is a world-class company specialized in distribution of high-tech synthetic lubricants formulated for powersports and automotive applications. Motul is a partner to many manufacturers and racing teams in order to further their technological development in motorsports. It has invested in many international competitions as an official supplier for teams in: 24 Hours of Le Mans, GT1 World Championship, MotoGP, World Rally Car (WRC), Dakar® and others.  For more information, log on to www.motul.com.

ABOUT APR

APR LLC is an automotive engineering firm operating a 36,000 sq. ft. performance campus in Opelika, Ala. APR was founded in 1997 with a corporate philosophy of Integrity, Excellence and Innovation. APR's sole mission is to provide the highest quality and most highly engineered aftermarket performance parts available for Audi, Volkswagen, SEAT and Skoda vehicles. Learn more at www.goapr.com.

SOURCE APR Motorsport