NEW YORK, April 20, 2015 /PRNewswire/ -- In an age when brand management is critical for PR and marketing campaigns, how can communications professionals stay in the center of the most influential conversations?
There are many tools PR or marketing professionals can use to track and monitor the conversations surrounding their brand. No matter which you use, there are key things to keep in mind to help optimize these tools to shape your communications strategy.
"Monitoring Your Brand Across the Web" covers the best practices for agile brand monitoring in a complex media landscape. Learn how to:
Filter through the noise to zero in on what matters most to your brand;
Identify gaps to shape your content strategy;
Define goals to track your success;
And create benchmarks to prove ROI.
A must-read for anyone managing a brand, "Monitoring Your Brand Across the Web" will help communicators take control of their message.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end–to–end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi–channel, multi–cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia–Pacific region, and is a UBM plc company.