NEW YORK, Nov. 23, 2015 /PRNewswire/ -- PR and marketing communications are often competing for budget with demand generation and marketing technology, making it important to better understand the impact of brand communications on greater strategic marketing plans. Engaging new prospects and existing customers through public relations can build awareness, generate qualified leads, influence buying decisions, and ultimately drive revenue.
PR Newswire's on-demand webinar How to Drive Demand Generation with PR Tactics discusses:
- The role of earned media in influencing buyer behavior;
- PR's measurable impact on marketing and demand generation;
- How to leverage existing content to generate new leads.
PR and marketing professionals can proactively drive demand by creating and distributing quality content that fosters engagement and builds the sales pipeline. View the recorded webinar here.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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