PR Newswire to Highlight Investor Engagement and XBRL Compliance at the 2011 National Investor Relations Institute Annual Conference

NEW YORK, June 9, 2011 /PRNewswire/ -- Today's investor relations professional must be equally skilled in the art of communications and the science of disclosure and compliance.  With this theme as a backdrop, PR Newswire, the global leader of innovative marketing and communications solutions, will showcase its Three Pillars of Engagement at NIRI 2011 (June 12 - 15, 2011, Orlando FL) as a means to educate investor relations professionals on best practices for engaging investors across the digital landscape and ensuring optimal and efficient reporting.  

(Logo:  http://photos.prnewswire.com/prnh/20000306/PRNLOGO )

PR Newswire is currently the only provider of a comprehensive shareholder engagement solution that incorporates tools to collect intelligence, share information and assist companies in meeting their reporting and disclosure requirements. This one-of-a-kind, end-to-end solution helps contain costs by streamlining platforms companies use to engage with investors.

"The regulatory environment is changing at nearly the same pace and breadth as the media landscape," said Scott Mozarsky, executive vice president and chief commercial officer, PR Newswire. "With the final phase of XBRL reporting requirements upon us, in addition to recent regulatory governance changes, renewed emphasis is being put on shareholder relations in both the near and long term. The myriad changes in both communications and reporting requirements necessitate that all IROs begin to utilize the broad range of tools available to communicate a company's financial messages to its investor audience."

To address these many opportunities, PR Newswire will hold educational sessions at its booth (#613) throughout the three days of NIRI 2011. Among the unique teaching activities, PR Newswire will feature a Jeopardy-style question-and-answer program to challenge attendees about issues facing the IR community and the Three Pillars of Engagement - Intelligence, Communications and Compliance:

Pillar #1 – Intelligence

Market intelligence helps investor relations officers (IROs) know who their shareholders are and identify the triggers for an investor to increase or decrease its position. Increasingly, financial blogs and internet news sources influence the behavior of retail investors. PR Newswire's media monitoring service is an ideal tool to identify influential online outlets and listen in on the conversation.

Pillar #2 – Communications

IROs are starting to experiment with some of the more cutting-edge multimedia and social media technologies. Tools like Twitter, Facebook, Digg or StumbleUpon buttons let a news release be distributed to a wider audience instantaneously. PR Newswire's MultiVu division and its recent launch of the ARC engagement platform can help IROs leverage the power of social and digital media platforms to communicate to investors.

Pillar #3 – Compliance

The SEC's deadline for the implementation of XBRL is here.  All public companies that file with the SEC will need to issue their financial disclosures in XBRL with the first periodic report ending after June 15, 2011.  Whether you're the IRO of a mega or micro cap, it is essential to understand both the mechanics and best practices for leveraging this highly valuable technology.

Mozarsky continued, "As the lines between intelligence, communications and compliance continue to blur, IR professionals find themselves working within a very interesting landscape. PR Newswire is the only company to offer a suite of services from XBRL to multimedia press releases and social media not only sharpens a company's ability to gain valuable market intelligence, but also improves both its compliance and its ability to communicate effectively with a broad range of constituents."

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

SOURCE PR Newswire Association LLC