NEW YORK, Nov. 4, 2015/PRNewswire/ -- Creating and investing in content to attract buyers is a must in today's world. Brands need to assess how content addresses audience needs, creates a multichannel experience and demonstrates value for their organizations. Influencers and leaders in the marketing and PR space are transforming how they utilize content to interact with buyers and better meet their needs. Creating a cohesive narrative across the customer lifecycle is key to driving buyer engagement and growth.
Join PR Newswire on November 12 for two roundtable discussions with industry leaders as they discuss the ever-evolving methods for content marketing. Registerhereto access the live video stream of the panels.
How Content and Experience are Evolving Panel 1 Discussion: 11:30 – 12:30 AM Speakers: Ken Wincko, Senior Vice President, Marketing, PR Newswire Steve Rubel, EVP/Global Strategy and Insights for Edelman Fiorelli Salvo, Senior Communications Manager, Mashable Dori Fern, Digital Strategist, MXM
This panel's roundtable discussion will cover:
Tactics and mediums to increase content consumption
Adjusting to the shift in content consumption habits
Gaining buyer's trust while leveraging your paid, owned and earned channels
The Connected Story: Micro Moments Panel 2 Discussion: 1 – 2 PM Speakers: Michael Pranikoff, Global Director, Emerging Media, PR Newswire David Berkowitz, Chief Marketing Officer, Agency MRY Paul Kontonis, Chief Marketing Officer, Digiday Ken Wincko, Senior Vice President, Marketing, PR Newswire
This panel will discuss:
Leveraging a multichannel content approach
Identifying and tapping into every moment a consumer engages with your brand
Understanding the needs of your audience and tailoring your content for them
About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industryover 60years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multichannel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contact: Victoria Harres Vice President, Strategic Communications & Content [email protected] 201-360-6882