NEW YORK, April 1, 2011 /PRNewswire/ -- PR Newswire, the leader of innovative marketing and communication solutions, will introduce social engagement tools that enable simple integration of custom Facebook pages to bolster PR and Marketing strategies that drive audience engagement through the popular social network.

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The user-friendly tools empower organizations to efficiently enhance their Facebook presence, engage with their existing fan base and capture new fans through the channel they most frequently seek information.  By designing custom tabs to highlight specific campaigns and products, organizations can share targeted, fan-only multimedia content and conduct special promotions and interactive polling, creating a more in-depth and influential brand experience for their audience in one convenient dashboard.

"The level of engagement that can be cultivated through social media channels is undeniable and organizations today must consider their Facebook presence a significant part of their PR or Marketing campaign," said Ken Dowell, executive vice president, Audience Development, PR Newswire.  "As part of PR Newswire's continued effort to provide our customers with effective audience engagement solutions, this new tool will help them leverage dynamic, interactive content to drive demand, awareness and opportunity."

Additional features include automatic posting of news releases, Twitter feeds and other multimedia assets to provide fresh data without any effort, as well as the ability for organizations to easily monitor and measure conversation and feedback on their Facebook page.  PR Newswire will service the initial set up and integration of the Facebook page and provides user-friendly tools so maintaining and updating content is easy to manage and does not require the support of IT.  For more information, contact fbsolutions@prnewswire.com.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.

CONTACT:  Rachel Meranus, Vice President, Marketing and Communications, PR Newswire, +1-201-360-6776, Rachel.Meranus@prnewswire.com; or Meryl Serouya, Marketing and Communications Associate, PR Newswire, +1-201-360-6009, Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC