NEW YORK, Sept. 18, 2013 /PRNewswire/ -- With the number and of channels and platforms growing daily, marketing and communications professionals are finding greatest success in using a multi-channel approach when it comes to broadcasting their message—diversifying communications efforts across different tools allows for deeper reach into and greater engagement with the target audience.
The Latinos in Tech Innovation & Social Media (LATISM) 2013 National Conference will take place over three days, beginning on September 19th at the Waldorf Astoria, New York City. The conference (#LATISM13) will host professionals from the Business, Health, Technology, and Education industries.
Manny Santos, Director, Multicultural Sales, PR Newswire/MultiVu,will participate in Latino SEM Strategies: Bringing Together PR, Blogging, and SEO, a panel scheduled for Friday, September 20, 2013 at 12pm ET. The session will explore:
The nexus between SEO, social media and public relations
Marketing to Latinos and working with cross-functional teams
The current state and future of search and Latino SEO/SEM
Online video, multimedia production and broadcast PR
"At PR Newswire, we are committed to providing knowledge, tools and support in the areas of content creation, customer engagement and integrated marketing communications," said Mr. Santos. "On this panel, I look forward to sharing with the LATISM audience best practices and key trends we see in this space."
PR Newswire supports marketing efforts to the Hispanic market, the fastest-growing demographic in the U.S., through its Hispanic PR Wire and strategic partnerships with over 100 key Hispanic media and social networking sites.
About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contacts: Caitlin Carragee Manager, Marketing Communications 201.360.6363 [email protected]