NEW YORK, April 25, 2016 /PRNewswire/ -- Advances in technology have changed the way PR professionals communicate brand stories. These technological advances have increased opportunities to reach relevant audiences that are ready to act.
PR Newswire's white paper New PR Approaches for Outbound Communications Strategies shares insights into adaptations PR professionals can make in developing and executing outbound communications strategies to help achieve strategic business goals.
PR is no longer limited to press releases about executive hires, new product launches or quarterly earnings announcements. Today's technology has expanded the ability to reach new audiences and, therefore, increases the need for content that goes beyond the traditional press release targeting only journalists.
This article explores:
- How to create new content ideas by evolving from the traditional "press release" mentality;
- How to use non-traditional distribution channels to grow market presence; and
- Tips to improve performance of news releases.
To learn how spreading messages beyond owned and paid media can help PR professionals attract and convert new customers, download the white paper here: http://prn.to/1Shrr4g.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
SOURCE PR Newswire Association LLC