NEW YORK, April 14, 2016 /PRNewswire/ -- Marketers across industries are building buyer personas, developing editorial calendars and churning out a range of content assets. However, many overlook their distribution strategy, and content is too often relegated to the company's website in an approach that fails to deliver the desired results.
PR Newswire's white paper How to Drive Maximum Returns on Content Marketing with Effective Distribution discusses the importance of distribution in content marketing. The white paper covers:
- How your content goals dovetail to your content discovery options;
- Types of content distribution -- from wire services to whitepaper syndication; and
- A tactical checklist of the options you should consider to give your content better targeted visibility.
A challenge for many content marketers is to continually drive new audiences to the organization – bring more people into the fold, qualify them and create an ongoing lead flow. To achieve that, marketers need to reach beyond the realms of those that already know their brand. Download the free white paper here to learn how: http://prn.to/1S7KZH9.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
SOURCE PR Newswire Association LLC