NEW YORK, Feb. 16, 2016 /PR Newswire/ -- In the evolving digital marketplace, marketing executives are called upon to lead their teams through rapid changes, adjust to evolved buyer behavior, and champion growth for their organizations. Today's marketing leaders have unprecedented access to information and new technologies, bringing forth the rise of the data-driving chief marketing officer.
PR Newswire's white paper Meeting Demand: A Guide to Becoming a Data-Driven CMO discusses the six key areas of focus for developing and implementing a data-driven marketing strategy:
- Creating compelling content that aligns with the needs and wants of your buyer;
- Determining the data and metrics needed to optimize your program;
- Implementing the appropriate automation technology to drive buyer engagement;
- Defining a demand generation process to track, map and plan interactions with prospects and customers;
- Developing a multichannel distribution strategy to reach buyers across channels and platforms; and
- Investing in the right people to build a collaborative and successful organization.
By addressing these needs, you'll be much closer to becoming a data-driven CMO who's capable of driving demand and achieving better outcomes for your business. For more information and full access to the white paper, click here.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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