NEW YORK, April 4, 2016 /PRNewswire/ -- PR and communications professionals have a growing number of channels—wire distribution, social, email, earned media, and more—to analyze when determining the success of their press releases. As PR pros continue to utilize more channels as part of an overall content distribution strategy, it's become increasingly important to measure strategic goals by channel.
PR Newswire's white paper Matching Measurement to Medium: Press Release Metrics across Channels discusses the goals that should be set for each channel, as well as how to measure the metrics that matter. The white paper will guide communicators through tips and best practices for
- Continuously measuring metrics and adjusting goals;
- Accessing and leveraging the analytics specific to each channel or medium; and
- Connecting communications goals to real results and revenue
Measuring the impact of press releases is a crucial part of a content distribution strategy. Applying these tips to your measurement efforts can help the success of future releases and speak to the benefits PR has on accomplishing strategic business goals. Download the free white paper here.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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SOURCE PR Newswire Association LLC