NEW YORK, May 11, 2016 /PRNewswire/ -- PR Newswire, today announced it was named the winner in the "Marketo Masters" category for "Marketing Team of the Year, Enterprise" in the 2016 Marketo Revvie Awards. Beating out tough competition, PR Newswire joins an elite group of marketers that has taken their marketing to the next level with Marketo, positively impacting their business and bottom line.
"We're thrilled that our team has won Marketing Team of the Year, Enterprise award in the 2016 Marketo Revvie Awards," said Robert Gray, CEO of PR Newswire. "This recognition underscores our marketing team's hard work and commitment to driving revenue, as well as leadership in a fully aligned enterprise digital marketing program."
The PR Newswire team is recognized for transforming their entire sales and marketing process over the past two years, and achieving a 166% lift in Qualified Leads and 361% increase in marketing-influenced revenue year over year.
"I am grateful to Marketo and the Marketing Nation® for selecting us as Marketing Team of the Year," stated Ken Wincko, Senior Vice President of Marketing at PR Newswire. "I am very proud of what our team has accomplished. We have significantly enhanced our go-to-market approach, from personalizing our content and digital experience, to facilitating fully synchronized multi-channel buyer interactions. Throughout the journey, Marketo has been an instrumental factor in our success."
Winners are being recognized during Day 2 of the Marketing Nation Summit in Las Vegas on May 11, 2016. With 6,000 marketers registered from around the globe, the conference includes thought leadership, educational sessions, workshops, and trainings to empower marketers to succeed in today's digital era.
About Marketo Revvie Awards
Established in 2010, the Marketo Revvie Awards recognize and celebrate members of the Marketing Nation who leverage Marketo to drive the Next Era of marketing. These marketers constantly find clever ways attract and engage customers, propel their companies to new growth and success, and inspire others. To learn more, visit: https://www.marketo.com/why-marketo/marketing-nation/
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Strategic Communications & Content
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SOURCE PR Newswire Association LLC