Social, mobile, aware and real-time services, otherwise known as SMART, are an increasingly popular innovation in the hospitality sector, and the Hilton group has chosen to utilise the technology to provide customers with a digital wine list as part of a $120million renovation of its Anatole hotel.
Potential customers can download a free application from Apple's App Store with the hotel's full wine list, and can even call over the sommelier from within the app, adding an interactive dimension to the establishment's service. Hilton spokesman Ed Dorman enthused that the technology "aligns with our guests' evolving lifestyle."
Creative Channel Services, a leading provider of retail marketing technology, has announced that US retailing giant RadioShack has rolled out its "CyberScholar Retail Network" program across all 4,400 of its stores.
CyberScholar will provide RadioShack's employees with a wealth of detailed information on all of the products they are selling, as well as continually updated databases of new merchandise to ensure they can provide an unrivalled knowledgeable experience to customers.
Employees will also have the opportunity to earn cash bonuses and prizes in return for completing several online product modules, designed to solidify their learning and increase their product awareness. According to CCS CEO Andy Restivo, the technology "can influence consumer purchasing decisions and product sales on a nationwide basis".
The E2 technology conference has announced this year's line-up of keynote speakers, with representatives from industry giants including Facebook, Netflix and Mozilla all due to speak to the legion of delegates.
The much awaited conference is due to last for three days, starting on the 12th of November, with guests treated to a number of keynote speeches and workshops from influential figures in the technology industry. The focus of this year's event will be on the "influences of mobile, social and big data" tools, and how they can be used to give companies a competitive advantage in an increasingly difficult marketplace.
According to E2 General Manager Paige Finkleman, "the program is packed with best practices, thought leaders and customer examples sharing how they've leveraged enterprise applications to create a smarter, more agile business."
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