Creative Channel Services Launches RadioShack on the CyberScholar Retail Network Retailer Leverages CyberScholar to Deliver Product Knowledge to More Than 4,400 Locations

LOS ANGELES, Oct. 10, 2012 /PRNewswire/ -- Creative Channel Services (CCS), a leading retail marketing services agency, today announced that RadioShack has connected 4,400-plus locations to the CCS CyberScholar Retail Network to give store associates direct access to product knowledge from leading consumer electronics (CE) brands, resulting in enhanced customer service.

The CyberScholar @ RadioShack site is brimming with information and resources from leading and up-and-coming CE and mobile technology brands. For RadioShack – which strives to stock its stores with the "optimal combination of products, accessories and services that today's consumers need to keep their connected lives running smoothly" – CyberScholar will help its workforce stay up-to-date on the non-stop flow of new products, features and services.

On CyberScholar, brands can offer cash and prize incentives to RadioShack associates for completing modules, which helps to drive continued associate engagement and great customer service. It's also an effective way for brands to build awareness of featured products and drive sales.

"Creative Channel Services is thrilled to have RadioShack as a member of the CyberScholar Retail Network," said Andy Restivo, CCS' president and CEO. "For our CE- and mobile technology-brand clients, they have access to a valuable audience that can influence consumer purchasing decisions and product sales on a nationwide basis."

For more than 15 years, CCS has driven sales performance for dozens of leading brands and retailers in multiple product categories, including CE, mobile, appliances and home improvement products. By delivering product knowledge and developing one-to-one relationships with retailers' frontline Sales Associates, CCS' proprietary solutions have recently been shown to positively increase sales by as much as 124% on average across product categories.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a retail marketing agency that improves sales and profitability for its manufacturer and retailer clients. Through the company's proprietary CyberScholar Retail Network®, exclusive retail partnerships and national field-marketing programs, CCS' unique approach to point-of-sale marketing solutions accelerates clients' sales performance by connecting brands annually with over 16,000 stores and 275,000 retail professionals who recommend and sell products to as many as 3,000,000 customers each day. Established in 1995 and headquartered in Los Angeles, CCS (www.creativechannel.com) is a part of Omnicom Group Inc.'s Diversified Agency Services.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Media Contact:
Chris Kelly
Creative Channel Services
310-665-9900
press@creativechannel.com

SOURCE Creative Channel Services



RELATED LINKS
http://www.creativechannel.com
http://www.omnicomgroup.com

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