PR Newswire's Hispanic Digital Network and Aflac Partner to Launch Recursos para Negocios (Resources for Businesses)

USA - English

• Latin America - español

NEW YORK, Oct. 5 /PRNewswire/ -- PR Newswire's Hispanic Digital Network (hdnweb.com), along with Aflac, announced today the launch of the multimedia microsite, Recursos para Negocios (http://recursos-para-negocios.hdnweb.com/), geared toward providing information and resources to Hispanic small business owners.  

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Recursos para Negocios will provide Latino entrepreneurs with finance, marketing and human resource-related content to help them better navigate the business landscape. The microsite, which is hosted and maintained by Hispanic Digital Network (HDN) and sponsored by Aflac, includes unique video, photos and articles. HDN will help drive traffic to Recursos para Negocios by posting links directly from the home pages of more than 85 Spanish and bilingual media Web sites that comprise Hispanic Digital Network.  

"While Latino small businesses are leading the way in new business growth in the U.S., few resources exist for Spanish-speaking entrepreneurs in the United States," said Daniel Fleishman, vice president of Sponsorships and Emerging Markets at Aflac. "Latino business owners are important to Aflac and we not only want to provide the very best in supplemental insurance but we also want to help them grow their businesses and thrive."

Visitors to the site are able to watch personal videos from accomplished Hispanic business owners in various industries all over the country. These entrepreneurs share their success stories, what drove them to start their own businesses, and what keeps them motivated to succeed. The videos highlight the challenging and exciting realities of being a Latino business owner in this country, and provide useful tips and motivating anecdotes to their audiences. Visitors can participate in polls, seek expert advice, and read practical, how-to articles on finance, marketing and human resources that are tailored to the needs of small business owners, plus receive the latest news updates from leading Hispanic news sources on issues that impact small business owners.

"Our microsite solution is an innovative way in which marketers can potentially reach more than 500,000 Latinos online per month by seamlessly integrating brand messaging on trusted Latino media sites that Latinos are already visiting for local and current news," stated Cristy Clavijo-Kish, senior vice president of Multicultural Markets at PR Newswire. "Additionally, we are providing Hispanic small business owners with unique, educational content they can use."

For more information, please visit recursos-para-negocios.hdnweb.com, www.hdnweb.com  or http://www.prnewswire.com/products-services/distribution/usmedia/multicultural-communications-2.html.

About Hispanic Digital Network

Miami-based Hispanic Digital Network (HDN) (http://www.hdnweb.com), launched in 2003 and acquired by PR Newswire (http://www.prnewswire.com) in 2008, is the nation's first and largest Internet advertising network of U.S. Hispanic local media. HDN provides Hispanic-focused publications nationwide with free, customized news websites, free web hosting and free ad serving. HDN has built dynamic websites for over 85 Hispanic newspapers and magazines. All of HDN's Web sites are Internet Advertising Bureau-compliant and capable of serving Rich Media formats (http://www.iab.net). HDN serves the business needs of Hispanic agencies and advertisers by offering one dedicated service that can buy, sell and manage Internet-only media campaigns that involve hundreds of small and large Hispanic publications. For more information about HDN's advertising solutions, visit: http://www.hdnweb.com/mediakit/2009.pdf

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations engage in rich, timely and dynamic dialogue with the media, consumers, policymakers, investors and the general public. Utilizing PR Newswire's industry-leading communications and marketing services, its customers build brands, generate awareness, impact public policy, drive sales, and raise capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com.

About Aflac

When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For 55 years, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one insurance company in terms of individual insurance policies in force. Aflac insurance products provide protection to more than 50 million people worldwide. For four consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies, and named by Forbes magazine as America's Best-Managed Company in the Insurance category. In 2010, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the twelfth consecutive year and also included Aflac on its list of Most Admired Companies for the ninth time. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

SOURCE PR Newswire Association LLC